The Prince of Print Passes Away – Marketing Has Lost A Master

Well…Easter Sunday this year 2007 ended on a sad note.

An absolute legend in the marketing industry has passed away.

Gary Halbert.

Anyone who writes copy for a living, or looks for answers when it comes to marketing has been in contact with Gary in some way, shape, or form.

I had the fortune of gaining advice directly from the man himself for a short period of time in a one on one coversation over the phone years back. I learned more about marketing in that couple of hours than I have in material before or since then.

For that, I am very thankful.

Gary’s most popular site on the net is

You can gain countless hours of wisdom from the archive pages within. My suggestion is you visit that today and print what you can…you never know if it will disappear now that the legend is gone.

Us in the marketing world will miss you Alpha Shitweasel.

Joseph Ratliff
Marketing Consultant
And Author of The Profitable Business Edge

P.S. John Carlton, another master in the field of copywriting…has left a tribute post on his own blog…you can access that post here