The Money Is NOT In The List…

Ahhh…got you thinking didn’t I?

First of all, you don’t have to light up your email program and fire off all the reasons why I’m wrong…

Because I’m going to cover the 2 primary reasons why the “money isn’t in the list” right here.

1)  The money isn’t in the list, it’s in the “lists“. You don’t only build a list and make money from it…you have to segregate your lists into more targeted lists.

And before I hear a “Duh, Joe!”

Most marketers aren’t doing this at all.

I know this as a fact as the majority of my clients and even associates don’t do this.

The most basic list segregation technique is to put those people that have purchased something from you (or followed your recommendation as an affiliate) onto a customer or “buyers” list.

If you aren’t doing that already…stop reading this post and do it right now.

I’ll wait…

You haven’t done it yet, come on, this is a BIG business builder for you…

Whatever, you’ll never do it then.

Moving on…

By separating your buyers into another list…you have a list of the people who obviously trust you enough to pull out their wallet and buy something from you or on your recommendation…and I think that is a BIG trust that we as marketers take for granted all the time.

Come on, you do take that trust for granted…don’t you? You assume that because you have the greatest product on earth, that everyone wants what you’re selling…and nope, that’s not how it works.

Which brings us to the next reason the money isn’t in the list…

2)  The money isn’t in the list, it’s in the relationship you form with the people on that list. So before you go thinking that by putting #1 above to work will solve all of your making money problems…

You first have to think really hard about each individual person on your list.

Really hard.

It sounds so simple, yet it’s another area we take for granted as business people…that real people, with real problems and emotions, are on our marketing list.

You don’t “own” them…

You had better not be “renting” them out…

They aren’t “your” list of subscribers/buyers/people over the age of 50…

And the DEFINITELY are not “one of your list of 5,000″…or a number.

Change your thinking to how you can serve that list of people (for real), and your income will increase in reflection of how well you do that.  If your income doesn’t increase, you’re focus hasn’t changed.

No, I didn’t give you the “full” blueprint here…I expect you to think about this and apply it to your business (heaven forbid…do work?).

The sad reality is…90% of you will still go about your busy days and never take any time to sit and ponder the impact this rather “simple” advice can have on your business…

Of the 10% that do something with this advice, only the top third or so of that 10% will actually use this advice and make changes.

So about 3 out of every 100 readers of this article will actually do something that will have a HUGE impact on their business right now, today.

Will you be one of them?

How many relationships have you built since you read this?

How many relationships have you built since you read this?


  1. First, let me say, I truly appreciate your writing style! Makes for a great read with a cup of coffee. I completely agree with your statement about taking your established clients for granted. As soon as we start forgetting there is an actual person behind the name on that invoice, we are in some serious trouble. Great article, thanks!

  2. Hi Cheryl, and thanks for commenting along with the compliment 🙂

    It’s all to often that our best business-growth potential is actually right under our noses…with those clients that already love us 🙂 (as you mentioned) If more companies, marketers, etc… etc… would invest in their established client base (notice I said “invest in”)…then small business owners would laugh in the face of ANY recession.

    For those that don’t have many established clients yet…focus on the established clients for sure…but REALLY invest in and make it worthwhile for your new customers to like and trust your business. Don’t go cheapskate on that process.