Ahhh yes, the ultimate question.

Some would say… “I’m in the __________ (niche here) business.”

Wrong.

Still others would say… “I’m in the marketing business.” (betcha didn’t expect that one huh?)

Wrong again.

I would challenge that you’re in the business of serving people.

Your niche is the industry in which you choose to serve people

Your marketing are the methods and media you choose to use and invite people into your business of serving people.

I can feel it…I can hear those email programs or the clicking of the keys in the comment box below getting ready for a debate…

Bring it on. 🙂