Tag Archives: The Great Filtering

The Great Filtering Of Online Marketing…

It has begun…

…and if any of the things I mention in this post apply to you, take heed of the warning, or be prepared to close the doors.

This is probably going to rank in the most important posts I write all year…

Let’s get started, shall we?

Over the next decade, we are going to witness a “great filtering” of sorts in the online marketing arena (and business in general for that matter).

What do I mean?

The shady business people, the snake oil salespeople, the ones that just don’t care about their customers (or even worse, ignore them completely)…and any so-called business person that can be lumped into these categories…will start to suffer a slow and painful business death.

And I mean, all of them…not a percentage…not some, all of them (finally).

How can I make such a widespread claim?

One word…access.

The Internet has changed the game (not will change, has changed).  It has allowed a level of access on many different platforms…that businesses can’t “hide” any more…

  • They can’t scam their customers and get away with it…
  • They can’t hide behind a monitor and be “anonymous” anymore…
  • They can’t make bold-faced lies to the people that do business with them (or are thinking of doing business with them) anymore…

Because it can all be revealed by using the Internet.

Yeah, there will still be scams, unscrupulous business people, and such…but when they set up shop…their lifetime is extremely limited, and will be even more so as the “great filtering” takes place over the next 10 years or so.

So what exactly is the great filtering?

It’s the process where those businesses that fall in the above-mentioned categories will begin to be “filtered out” by the public.

It’s already begun to happen, for example…

What happens to a book on Amazon when a bunch of people leave negative feedback (legitimate negative feedback)? It gets filtered out…falling off the charts.  Those that leave negative feedback that is just not legitimate get filtered out as well.

Spammers aren’t even being paid attention to anymore (other than the customary “how do we get rid of them?” feedback.

If someone uses an anonymous “user name” on a forum, blog, or other social communication media, they usually get “filtered out”.  In the rare case where they are listened to…they always have that barrier they must overcome before what they say matters (eventually, they won’t be listened to at all).

People want to interact with real people, not those who hide behind anonymous or “hidden” information etc…  While it’s certainly possible (for now) to continue to do this… eventually you’ll automatically become “noise” if you’re currently doing this.

There are a TON of other examples I can point to, and I will do so over the course of the next two years or so…(perhaps pointing out some specific examples as they appear to me).   For now, just think of ways for you to avoid “The Great Filtering Of Online Marketing.

If you already are, congratulations, it will get easier to do business as time goes on from this standpoint.