Plan B And Why It’s Killing Your Business

“Well, it’s time to go to plan B…”

“What’s our back up plan here?”

“Just in case I fail, I’ll just do this…”

Business killers…all of them.

Plan B is a BIG time business killer folks.  The best companies, results, marketing, products, etc…etc… were almost always formed or delivered WITHOUT a “safety net.”


For the most part, when there is no alternative…when we have to perform (or suffer grave consequences)…as humans, we shine.

Think about it…how many “rags to riches” stories are out there?

But uh-oh…I can sense a disturbance in the force…

Some of you may not be willing to step outside of your comfort zone enough to take any risk without having a contingency plan of some sort.

Fine.  You could still get results.

But let’s think together here for just a second…if you have a “back up”…how much real focus will you put into succeeding with your risky venture if you know there’s a net there to catch you if you fail?

Now, compare that to the level of focus you’ll devote if there isn’t one to catch you.  Feel the difference?  You’re going to make damn sure you succeed, because if you fail…the consequences will be much greater.


If you will put more effort towards success when you don’t have a net, than if you do have a net…wouldn’t you succeed more often without one?

Sure…when you failed (which is certain), there would be greater consequences, but they would occur less often (because you’re succeeding more often)…soooooo….

You have a choice…

1)  Keep using a plan B, succeed less, but have a “net” there to catch you if you fail.  You’ll also have a slower time of building momentum…and escaping mediocrity.


2)  Stop using plan B, succeed more, with no “net” there to catch you.  When you do fail (and you will)…it will have greater consequences, but you will fail less often with more focus and more success.  You will therefore build more momentum faster…and escape mediocrity.

It takes some guts to choose number 2…but if you do…well…you’ll pass up everyone that doesn’t ever make that choice.

Until the next time we look in the mirror together,

Do you have a plan B?

Why You Are Not Where You Want To Be…

There’s only one real reason, but I’m going to provide a few examples. 🙂

I will let you know that I don’t write this from a position “above” you at all…

I have made thousands upon thousands of mistakes in my time marketing and developing my own business…it’s from that position I write this to you.

Ok…let’s get to a few reasons why you’re not where you want to be right now…

Every successful business was started and developed by a “personality” of some sort. In fact, your business was started by that same person.

And that person is also the reason that you aren’t where you want to be in business.

That person is you. That’s right, you’re the only reason you aren’t where you want to be right now.

Here’s the real kicker…you actually “make up” most of the reasons that you are not where you want to be internally!

It’s true, whether you choose to believe it or not.

“Whether you think you can or can’t, you’re right.”

–Henry Ford

An example?

You’re working on project A.

It’s a very productive project, whatever it is…but it has some parts that you don’t like to do.  Instead of outsourcing those parts (you make excuses to yourself as to why you can’t like budget and such)…you “drudge into” doing those parts of project A that you don’t like.

But, with only two parts of project A left to go…you stop…overwhelmed by the sensation “that something in that email box must be important enough to distract you, if just for a moment.”

Then that moment transforms into something bigger…as the phone rings, and you figure you’ll just answer it just this once for today…because you know you want to finish project A.

I mean, you only have two more parts to go, right?

Then another email arrives…

Then, “just one more phone call” to take…

All the while, project A seems to be slipping from your grasp.

Then, “stuff to do” has developed from the several emails and phone calls you’re taking “just this once”…and project A almost becomes history.

Then the plot thickens, another “proven money maker” enters your mind…and takes over.

Project A has now become a thing of the past…and so close to completion. Who is at fault for this big mess?

Gut check time, or as I repeat on my blog, “time to look in the mirror.”

Who do you usually blame when you get pulled off of a major project so near completion? One of the people that emailed you? A group of the phone callers?

The phone calls and emails themselves?

Really, that’s all B.S., and you know it…don’t you? 🙂

Come on now…admit it to yourself. You’re the only one who really has control over your time…I mean…you do have control of your time right?

But that’s not the real, deep down reason why you didn’t finish project A is it?

Be honest with yourself here…the failure or success of your business this year and next rides on how truly honest you are with yourself here. If ego gets in the way, you’ll fail…if you like to place blame games…you’ll fail, guaranteed.

The real reason you didn’t finish project A was FEAR. Your FEAR. Period.

As human beings…we tend to gravitate towards the path of least resistance. It’s a proven fact. We like to look for shortcuts, we like to do the least work possible to gain the most results, etc… etc…

If you dispute that about yourself, stop reading this post right now, I don’t want you to “waste your time” on the serious education coming up. Besides, you have magic bullets to keep searching for…right? 🙂


So, since humans tend to seek the path of least resistance, that would mean if we encounter resistance, we seek relief from that resistance right?

Go ahead and let your logic kick in here…it’s ok.

Fear is that resistance manifesting itself, it’s your body’s way of preparing you for the work or situation to come.

You had a decision to make when working on project A above.

(By the way, we have ALL had a “project A” in our business careers, so don’t use the excuse that this doesn’t apply to you)

You could have decided that NOTHING would distract you from completing it.

(And you know as well as I do we have enough potential distractions these days, right?)

In this particular example, you decided to “just allow that phone call/email” to distract you for only a moment.

That was FEAR doing its dirty work.

You might be asking yourself… “What the heck would I be afraid of? I mean, I was so close to finishing project A…and so close to making money…why would I be afraid to finish it?”

We’ll use an e-book as an example…

Let’s say the last two parts of project A were the last chapter…then the final edit of the e-book, before “putting it out there” for sale. I am assuming for this example that the sales letter is done, and all of the marketing is in place (except for initial testing of course).

In this case…your FEAR would possibly be stemming from “putting it out there”, and facing possible scrutiny of your work…or the possibility of your marketing starting out as a complete failure in initial testing.

Here’s the bottom line about FEAR…

—-> The successful business-builders get over it and embrace FEAR…

…the failing business builders don’t get over it…and instead let FEAR destroy their business.

Sit down right now, remove all distractions right now, and really let that statement sink in right now. Think about how it has already impacted your business up to this point, then think about how it will impact your business in the future…think about it all.

I’ll wait.

You haven’t done it yet…no way.

Come on, I am not going to cover any more until you actually do this.

Did you really sit down and let it sink in yet? Did you really absorb the power of that statement as it applies to your business-building?

If you actually did…congratulations, you probably will be part of the first “embracing” group and hopefully after reading this post, you will be even more successful.

If you didn’t…

…stop reading right now…this was the most simple of exercises, I didn’t ask you to do too much (did I?)…but yet you let something “get in the way” of actually doing something that could make you millions of dollars (literally).

I don’t care what it was that got in the way, it really doesn’t matter…you simply need to work on whatever that is first before you attempt to build businesses (it could have been ego, thinking you “knew that already”, etc…).

If you didn’t stop and think about the statement above and its implication on your business…you have another chance, because I am not right there hovering over your shoulder. 🙂

So get to it.  The future of your business depends on it.

Until the next time we look in the mirror together,

Joseph Ratliff - Have a GREAT 2010!
Joseph Ratliff - Have a GREAT 2010!

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Are You Preparing For Success, Or Just Preparing?

“Joe, I’ve gotta do this, this, and this first before I can do what you recommended to make obscene profits.”

Love the excuses…but this one is a business killer.

Please allow me to explain…

Sometimes, it seems as though people want to stay stuck in “preparing” mode because it’s more comfortable and less uncertain.

Instead, if you find yourself “preparing everything” to succeed sometime…try this…

Just do the thing you think you’re preparing for.

More often than not, all the preparation you think you had to do isn’t necessary…because as humans we try to eliminate all possibilities for failure (preconceived or otherwise).

Now I’m not saying a certain measure of preparation isn’t necessary at all, for example, certain legal preparations are a good idea (discuss those with an attorney, I’m not one, and that’s NOT legal advice).

What I am saying is if it seems you’re “stuck” preparing, and keep coming up with “this and that” which you feel you “have to do before” you move forward…you should examine whether or not you’re really needing more preparation…or just to kick yourself in the ass and get outside of your comfort zone.

Most of the time, you’ll probably find you’re just trying to stay comfortable…and staying comfortable isn’t how fortunes and freedom are created.

Get outside your comfort zone right now…and stay out!

Until the next time we look in the mirror together,

Isnt it time you cut the bullshit and started to succeed?
Isn't it time you cut the bullshit and started to succeed?