Joseph Ratliff Writer, Researcher, Thinker

Tag Archives: Social Media Noise

What’s The REAL Reason You Use Social Media?

When you login to Facebook, Twitter, Pinterest, etc… what is the real reason you use such a tool?

To connect?

To market your business?

To develop relationships?

To find former classmates?

I’m going to pose what I’m examining as the real reason, the one reason we all use social media tools… in the form of a thought question:

Could the whole reason we use social media be to validate our own existence from a variety of perspectives… and NOT really to connect at all?

(e.g. I’ve got MORE friends/followers than you do, so I use social media to validate and publish that fact)

So I’m posing the whole reason, the one reason we’re using social media has to do with only one person, ourselves. I’m not sure if vanity is the word to describe it, but it seems to apply.





  1. Excessive pride in or admiration of one’s own appearance or achievements.
  2. Denoting a person or company that publishes works at the author’s expense: “a vanity press”.


conceit – futility – vainglory – pride – arrogance

This does explain some of the use of social media on a personal level, doesn’t it? Even if you don’t want to admit it.

But in order for this to hold true, we have to prove the business case for social media. So why do businesses use social media?

To market, to connect, to distribute information? Or, does vanity play a part in the reasoning? Are business owners using social media to validate their business’ existence?

I suppose if a business got enough “likes,” or could get enough “likes” on Facebook, that would serve as a form of validation… although the profitability of that validation might still be in question of course.

But the second definition of “vanity” could apply here.


Blogging Returns (But It Never Left)

Ahhh, blogging (the act of writing a website known as a blog).

On a slow news day, the media (sometimes including the more mainstream media) likes to claim thedeath” of blogging.

I’ve written many times on this blog, that the use of a tool like a blog to publish your writing will not die.


So, there is nothing, that is no “death,” to “return” from … as some prominent bloggers are claiming.

It. Never. Died.

Some writers just decided to do something else, maybe they got bored, tired of writing on a blog, whatever.

But some writers are pointing to what is actually an interesting trend of sorts that ties in nicely with the faux return of blogging.

It’s being called “Big Internet.”  (a term coined by Nicholas Carr, writer of The Shallows)

We talk about Big Oil and Big Pharma and Big Ag. Maybe it’s time we started talking about Big Internet.

Maybe these companies like Facebook, Twitter, Google, etc… that offer the use of free tools and platforms in exchange for data…

… maybe their “deal” isn’t as good as it was before?  It’s part of the reason I left Facebook a long time ago.  I deleted my Google Plus account too, mostly for the same reasons, leaving only Twitter and LinkedIn for my use.

Maybe “Big Internet” is exactly the right term to describe these data monoliths … maybe not?

I’ll certainly be keeping my eye on that.  But blogging, that’s here to stay, never left, and you should decide for yourself if you’re going to use a blog, or not…

… either way, it won’t make big news.