Are you trying to piggy back on interest generated by another media giant? That’s old school marketing people. Instead, own the platform from which you generate your following and create your “tribe” of followers. The social media landscape we operate in now allows just that. Seth Godin explains it in today’s lesson… The platform vs. the eyeballs
I regularly read the blogs of the marketing masters. One of those blogs is written by Seth Godin. In his most recent post, he provides a timeless lesson about your critics, and your fans…and what you should do with feedback from them. Then, you’ll be introduced to your “sneezers”… the post is here on Seth Godin’s Blog. Enjoy!