Joseph Ratliff Writer, Researcher, Thinker

Tag Archives: Selling Something Unique

Can You Sell Ice To Eskimos?

The sad thing is…in this hyper-competitive world of business…to truly generate an income online…you have to be able to sell.

If you don’t like “sales”, your money is better spent in other places.

Period.

Some might disagree with me on this…but this is one topic where I will call them all wrong. If you truly want to be successful using the internet to market a product, infoproduct, or service…you have to understand sales (and marketing), and enjoy it as well.

Sorry to burst your bubble if you were reading one of those hyped up sales letters that say “no selling required.” That’s all boloney.

I mean…let’s just cut all the bull here…

I am writing this blog to make money…and doing quite well doing just that.

In return, I provide valuable content for internet marketer’s that use it to improve their businesses online. Heaven forbid I might make some dough as part of a business where I help people add hundreds of thousands of dollars to their bottom line, right?

Which leads me to the question I asked in the post title…

Can you sell ice to Eskimos?

Many people will answer this question with “No Joe, you’re a moron! Eskimos already live in areas that provide them with all the ice they need!”

You know I won’t accept that as an answer.

So, let’s analyze ice for a second…ice is frozen water right?

That’s where most marketers and salespeople would give up, assuming that’s the only selling point.

But if ice is coming from the ground, doesn’t it contain at least a small amount of contaminants?

Dirt, bacteria, plant stuff…etc…

So, how could we improve ice, then how can we improve the lives of Eskimos everywhere with that improved product?

Well, so that we don’t get into pages and pages of reading here…basically we could distill water, freeze it, and sell it to the Eskimos as “Clean Ice”, or “Safe Ice”…

But what about the benefits to the Eskimos?

* It’s safer to handle without all of the infections and bacteria present. This would increase productivity for Eskimos, because less of them would be sick…so more can work.

* It can create safe drinking water in emergencies. No longer will you have to boil the water.

* And on…and on…

So…now we can sell ice to Eskimos…right?

There is a way to sell most everything, so now you just have to get comfortable with sales.  And, a common misconception about selling is… “Joe, I don’t want to become one of those “car salesmen” and sound pushy and force people to buy stuff they don’t need etc…”

Then don’t.

Sales and selling ISN’T about being pushy and forcing people to buy stuff…in fact, that isn’t selling at all.

Sales is about identifying the market of people to sell something that they already want to buy, and showing them the features and benefits of that product or service.

If you’re forcing people to buy…you have the wrong market of buyers.

If you’re having to be pushy, you don’t have the proper benefits for people to buy your product or service. And in reference to information marketing…

It’s all about salesmanship in print. Period.

If you can’t write copy to sell in print…you will lose.

Well, that’s enough for today. This lesson will continue…so stay tuned.

Until the next time we look in the mirror together,

Joseph Ratliff - Have a Happy Holiday...and SELL something, would ya?

Joseph Ratliff - Have a Happy Holiday...and SELL something, would ya?

 

Are You Failing Your Market?

Ahh yes…the power we have as marketers.

Do you understand that power?  “What power?” you ask?

The real, undeniable power of serving our market…if we aren’t failing that is…

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Why would you be failing to serve your market?

After reading this post, judge for yourself if you truly understand the powers you have while you conduct business every day.

  • The power of your copy… if used for good, it can help you market reach decisions once thought outside of their comfort zone.  If used for bad, it can unnecessarily pull money out of their pockets, and land you in jail.
  • The power of your service or product itself…if you have valuable (for real) products and services to promote to your market…and those products or services have the power to change lives…why the fuck wouldn’t you be aggressive with your marketing so as to get that stuff into as many hands as possible?  Are you ashamed of it?
  • The power of spreading the word…you and you alone have the power to use the internet, offline media, and other methods to quickly and effectively spread the word about your stuff.  Not having money isn’t an excuse any more…because entire million-dollar businesses were created without spending a single dime on advertising.  A good reference for this is here.
  • The power of creating something valuable and unique…you can decide what to create in terms of a package of value for your market.  You don’t have to follow the norm…you don’t have to “do it the way “they” say…you aren’t accountable to anyone but yourself as a business owner.  So take your fucking business by the horns and give your market what it deserves…your best.

But perhaps the most important idea comes to fruition if we have the last power…

The power of failing to do any of the above.

If you fail to create marketing that accomplishes the objectives you have set for it, and fails to promote a product or service that will help that market…then that has a BIG ripple effect throughout that community.

Because you failed to deliver your product or service to any part of your market…the information that didn’t get to an unemployed worker can cause a family to be sent to the streets.  A business that didn’t receive your valuable consulting services could shut its doors permanently because you didn’t put together a value-added package of services correctly.

No, you can’t babysit everyone in your market, but you have to acknowledge the power of your failing to reach your market as aggressively as you can.

In other words…you’ve failed to do your job as a marketer.

You could have the best product or service to offer a market, but if you can’t match the marketing to the market…via the message you send…for whatever reason…you will remain anonymous.

So, be aggressive with your marketing, get your helpful products and services out there, and stop at NOTHING to sell, sell, sell (to the right people, don’t try to be everything to everyone).

Joseph Ratliff - Your Partner In Effective, Aggressive Marketing For Your Business

Joseph Ratliff - Your Partner In Effective, Aggressive Marketing For Your Business