Marketers seem to be getting lazy these days.
Every blueprint they’re putting out, all the marketing material, almost everything…is on video.
That’s the only format it’s offered in.
What’s funny? The wise marketers that I’m following…are still putting out PDF’s or even offering physically shipped items to your doorstep.
Marketers are getting lazy. Video is so easy to produce, that the format allows them to mass-produce their marketing easily.
But over time, they will lose eyes, because these marketers are failing to engage multiple senses (reading, listening, and watching).
Oh well, their loss.