What Business Are You In?

Ahhh yes, the ultimate question. Some would say… “I’m in the __________ (niche here) business.” Wrong. Still others would say… “I’m in the marketing business.” (betcha didn’t expect that one huh?) Wrong again. I would challenge that you’re in the business of serving people. Your niche is the industry in which you choose to serve people… Your marketing are the…

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