Archives for posts with tag: marketing to local businesses

It’s funny, you ever catch yourself having a conversation about something you know REALLY well (like the topic you created a business around)…and when you’re talking, you mentally “run over” who you’re talking to?

You get the “deer in the headlights” look, but they keep politely agreeing with you, nodding their head, etc… but you know this conversation is getting so deep.

Well, when just talking about what I do with people, this happens all the time.

And if it’s not a situation where I’m actively prospecting, local business owners (even in the 10 – 30 million a year range of income) seem to follow suit.

Wow.

It’s a bad thing though…that in economy where businesses need to cut costs at some points, they don’t analyze cost per customer acquisition.

In other words, how much does it cost to do business with a new person?

One of the ways to almost instantly reduce this, is to use the Internet (along with a list of 100 other things that can “release” added profits to the bottom line.

But back to the conversation.

If you’re skilled in a particular area, just remember, most people don’t know it near as well as you do, so when you start getting all passionate about what you do  (like I do when I start to talk about profits for business)…

Slow down a little…take a deep breath…and talk about the real “basics”.

Most business owners give me “the look” when I mention autoresponder, squeeze page, thank you page, etc…

More on this subject later on.

my·o·pi·a (m-p-)
n.
1. A visual defect in which distant objects appear blurred because their images are focused in front of the retina rather than on it; nearsightedness. Also called short sight.

2. Lack of discernment or long-range perspective in thinking or planning: “For Lorca, New York is a symbol of spiritual myopia” (Edwin Honig).

[Greek mupi, from mups, mup-, nearsighted : mein, to close the eyes + ps, eye; see okw- in Indo-European roots.]
my·opic (-pk, -pk) adj.
my·opi·cal·ly adv.

---> Source of the definition freedictionary.com

There’s no doubt, some of the “craze” in the make money online circles is marketing direct marketing website services and SEO (search engine optimization) services to local small businesses.

Some people are taking things as far as involving direct marketing in those lists of services.

If all you are focusing on are these simple concepts with your clients, even worse, only focusing on using the Internet to market small local businesses…you’re suffering from a myopic view of the total potential (and big-picture income for you by the way).

Some “idea-starters”…

You can start a lead-generation program with them…you could improve their “already-in-place” marketing…or at an advanced level, you could even start to talk about how each part of a marketing process can be custom-tailored to the type of customer that process is serving.

And on…and on…the possibilities are endless, and they are NOT only existing online.

With your knowledge of marketing, online or offline, what other ways can you think of to ignite your business with your clients?

(don’t worry, I’ll cover more on this topic going forward, like setting up lead gen systems you control at first to deliver a small amount of free leads as a “front end” offer to potential clients etc…)