Tag Archives: marketing secrets

Clients Don’t Know You Even As Well As You Think They Don’t Know You

Confusing title eh?

We have preconceived ideas about how our marketing, our messages, and our personalities impact the people we come in contact with.

It’s all wrong.

For example, a potential client may not know who I am, and I know that.  The problem is, I don’t know that enough at times.

In other words, I sometimes need to take what I think I know about how well they don’t know me, and take down another notch.  They REALLY don’t know me at all.

What does this mean for you and your marketing?

It means no assumptions can be made on your part as to what your potential client knows at all.

Example: If you’re marketing an ebook about affiliate marketing to a target market of “intermediate” affiliate marketers (i.e. been in business successfully X number of years, X amount of income etc…), then you need to write content a notch or two below what you think an intermediate affiliate knows.

Your perception of any or all people in your market is distorted by one filter…your experiences. Even if you have all the data in the world, you’re still missing sales because your marketing doesn’t resonate with some of the people it could (and should).

Think about that today…

Do You Want This To Be Hard Or Something?

People are funny sometimes.

It’s almost like they want something to be hard to accomplish in order to validate the fact they are in an online marketing business (or any business for that matter, but I’ll keep it focused on marketing here).

Folks, this marketing business isn’t hard at all…but you can make it hard if you choose.

Examples…

—> Trying to figure it all out beforehand. This is a big hot button for me, as it represents a large percentage of the questions newbies ask me boiled down to this one topic.

Folks, marketing online or offline cannot (and will not) be figured out before you take risk and attempt to start testing offers to make to a market…there are simply too many variables (copywriting, SEO, marketing, testing, PPC, etc… etc…) to try and figure out, not to mention each variable is WAY too deep.

If you’re trying to figure it all out beforehand, quit doing it and just try to execute something, and keep executing, using the data you get (even basic data) to figure out yourself how to make things better. If you don’t have the resources, find someone who does and partner with them.

—> You already know enough to get started. All the ebooks in the world will NOT, repeat NOT market a business for you. In fact, they can actually steer you off course if you’re not careful.

As grown ups, you already know enough (even if you’re young) to help a group of people solve a problem by marketing an offer of some type. But you have to develop one other thing…

—> You must have the fortitude to put yourself and your offers “out there.” You will make mistakes, you probably will make a type of mistake where you’ll look like a complete fool, so know that, get over it, and go make more mistakes. Eventually, you’ll fail less and less, and succeed more and more. No one said that marketing could be developed overnight, or everyone would do it successfully.

The concern about putting your offers out there in front of people who might give you a hard time needs to be put to rest. Everyone seeks acceptance, but you will not, repeat will not get it from everyone.

In fact, if you don’t reach the part of your market where someone complains in some manner, you aren’t marketing your offers effectively enough.

Quit trying to impress people, and get out there and make some dang offers!

Quit wanting this to be hard, it does take time to develop the skills, but it is all easy to do if you just start testing offers and driving then converting traffic (in other words, quit talking about it, and “researching it”, and start executing).

Dang! Marketers Are Getting Lazy…

Marketers seem to be getting lazy these days.

Every blueprint they’re putting out, all the marketing material, almost everything…is on video.

That’s the only format it’s offered in.

What’s funny?  The wise marketers that I’m following…are still putting out PDF’s or even offering physically shipped items to your doorstep.

Marketers are getting lazy. Video is so easy to produce, that the format allows them to mass-produce their marketing easily.

But over time, they will lose eyes, because these marketers are failing to engage multiple senses (reading, listening, and watching).

Oh well, their loss.