Tag Archives: market testing

Video Marketing The Wrong Way

I’m quite surprised at some internet marketers right now (even some seasoned ones).

“Ooh, Ooh!  Video is the next big, shiny object, let’s completely shift our marketing methodology and use video by itself only!”

Don’t get me wrong, video is certainly a very important part of an online marketing process, and closely corresponds to trends in how people are using and engaging  in content (for now)…but that’s it.

That’s where video’s importance ends folks.

So, let’s cover the inspiration for this post…

(and some of this may resonate with you too)

…I receive an email telling me about a “shocking” video on affiliate marketing…

…I click the link to watch the video…

…and I can’t control the video at all!  (no play/pause/stop controls)

The video just plays, and of course it’s a pitch with very little content (if any at all with this particular one).  I don’t even know how long it was, but it starts playing (automatically)…and won’t let me control the video to determine how I want to watch it.

And before a get the email…yes…I AM a part of this market, as I like to observe different ways to promote affiliate products using the Internet.

So I clicked off of the video, I mean, thank god I didn’t have to:

  • Go to the bathroom, because the video kept playing.
  • Do anything else (which most people do while engaging content) because the video would have kept playing.
  • Miss anything said of importance IN the video, because there is NO WAY to go to certain points of the video, I would have to watch the WHOLE FRIGGIN THING again.
  • And on, and on…

But that’s not all, there is another important distinction the marketer in question is not making here:

What if I didn’t want to watch the video in the first place?

Where are the other options for content?  (i.e. downloadable audio, i-Tunes, PDF, etc…etc…)

None.

An open message to marketers who are using this…quit being lazy and at least do some testing!

And before I get the email…yes, I can tell you’re not testing other methods of engagement with most of these types of offers.

By the way, I’m not the only one who is part of this market and would click off of any of these videos (even if they were interesting).

And, if you think about it…isn’t it kind of arrogant to think that your content is so good that I want to just sit through your video without stopping for any reason?  (unless of course it’s a scheduled seminar, and not an interruption)

Folks, it’s about giving the consumer choices that make sense…not assuming or forcing them to consume the way YOU want them to.

‘Nuff said for today I think. 🙂