There’s no doubt…
We live in an age where there’s more information available on any one subject that it’s mind-numbing.
Also…with the development of marketing businesses on the internet, a new “foe” has entered the ring…market fatigue.
What is market fatigue?
It’s the saturation of book and product launches within any niche. It’s not happening in all niches, but some niches are suffering market fatigue right now.
For example, in the “make money online” niche, there have been quite a few product launches, and when you combine the number of launches, then multiply that by JV (joint venture) partners promoting those products to their lists…you end up with inboxes stuffed with opportunity after opportunity.
People are getting tired of it…and that my friends, is market fatigue.
Does that mean the end of product launches? No.
Does that mean you can’t successfully launch a new product in a niche such as “make money online”? Hell no.
You just have to be real.
What do I mean?
Well, a variety of things:
- You have to be authentic. No more direct re-hash of the latest product launch. No more direct swiping of copywriting pieces when you don’t have the slightest idea exactly how to fit it into your sales letter.
- You have to be yourself. Write from the heart, yes, actually work to build a product yourself (write a book yourself etc…) with your opinions and your true feelings.
- Your product and business have to be based on some concept of helping people reach a real solution. No theories, garbage, or untested opinions will work any more. Don’t create a business to “make money”, instead create a business that serves markets.
There’s obviously a lot more to this, but this should serve as a primer.
More to come on this topic.
Until the next time we look in the mirror together,