Plan B And Why It’s Killing Your Business

“Well, it’s time to go to plan B…”

“What’s our back up plan here?”

“Just in case I fail, I’ll just do this…”

Business killers…all of them.

Plan B is a BIG time business killer folks.  The best companies, results, marketing, products, etc…etc… were almost always formed or delivered WITHOUT a “safety net.”

Why?

For the most part, when there is no alternative…when we have to perform (or suffer grave consequences)…as humans, we shine.

Think about it…how many “rags to riches” stories are out there?

But uh-oh…I can sense a disturbance in the force…

Some of you may not be willing to step outside of your comfort zone enough to take any risk without having a contingency plan of some sort.

Fine.  You could still get results.

But let’s think together here for just a second…if you have a “back up”…how much real focus will you put into succeeding with your risky venture if you know there’s a net there to catch you if you fail?

Now, compare that to the level of focus you’ll devote if there isn’t one to catch you.  Feel the difference?  You’re going to make damn sure you succeed, because if you fail…the consequences will be much greater.

So…

If you will put more effort towards success when you don’t have a net, than if you do have a net…wouldn’t you succeed more often without one?

Sure…when you failed (which is certain), there would be greater consequences, but they would occur less often (because you’re succeeding more often)…soooooo….

You have a choice…

1)  Keep using a plan B, succeed less, but have a “net” there to catch you if you fail.  You’ll also have a slower time of building momentum…and escaping mediocrity.

Or…

2)  Stop using plan B, succeed more, with no “net” there to catch you.  When you do fail (and you will)…it will have greater consequences, but you will fail less often with more focus and more success.  You will therefore build more momentum faster…and escape mediocrity.

It takes some guts to choose number 2…but if you do…well…you’ll pass up everyone that doesn’t ever make that choice.

Until the next time we look in the mirror together,

Do you have a plan B?


How To Activate Reciprocity And Rise Above The Noise In Your Market

This post will express one of those “simple” ideas, perhaps too simple…but yet 95% of you that read this won’t implement it.

The 5% that do however…well…as always the “implementers” win BIG time…all the time.

I’m talking about doing what others won’t do with your marketing to prospects, to generate leads etc…

Whether it’s in the marketing “pieces”…

Or in the marketing contact methods…

I’m saying to “go all out” and actually invest a little bit in your marketing.  Make it hard for your prospects not to do business with you.  Quit being cheap.

When someone new to your marketing process contacts your company, what you deliver on the first impression has a big part to play in how much business that customer will do with you.

Start the relationship off right, invest in your new customer, and they’ll buy from you again and again…

Be frugal, and offer a weak introduction to doing business with your company, and you’ll end up losing to a competitor willing to invest in the relationship.  Period.

“Anyone who claims that they can’t do something in business is usually passed up by someone already doing it.”

3 Common Questions To Starting An Online Business Answered…

I love it when someone asks this question…

“Can I make $XX,XXX or more per year as an internet marketer?”

Why?

If someone answers yes to your “Can I make XXk at this?” question…does it really take that “Yes” answer for you to become committed?

I would say that you should become committed first…because success in any business is on you…not the income potential itself. The income potential in any business is solely dependent on the owner of the business.

Online marketing is no different.

Look…no one will tell you it’s ok to succeed…you have to tell yourself it’s ok to succeed.

The reality is, this business, like 99% of all businesses, has its challenges and its rewards…and tons of income potential with no specific amounts that can be determined for any one person…because it’s a business, and not a “job” with a pay scale.

So the question really is, and this is not personal…as many ask the type of question listed above…

Are you committed to make $XX,XXX (or more) in your own online marketing business this year?

Then, a couple of other classic examples of questions asked by those investigating this opportunity…

“How many hours do I have to work per week to earn a substantial income as a marketer?”

Or…

“Is there a point where I can put this business on ‘autopilot’ and work less and less?”

Those questions don’t have a “cookie cutter” answer that fits everyone…and really it comes back to what you want to put in…if you put in 10 hours of work, it won’t necessarily pay you 10 hours worth of dollars and cents.

If putting in 60 hours a week worth of focused effort scares you, starting a business might be scary (any business)…unless you have the personal gifts and experience starting, leveraging, and building a business from the past.

There really isn’t a way to answer these questions with an answer that will be specific enough to do you good. Everybody is different, has different resources available etc…to leverage into a business.

You really just need to take a step back, and commit to yourself first. If you put in 30 hours a week behind a computer screen, what could you accomplish? If the need came about to put 60 hours a week in, could you do it?

Do you have enough passion to do whatever is required to succeed (not just in online marketing, but any business)?

Notice the common thread with all of those questions…you. It really depends on you.

If you’re concerned at the amount of work this business might require to get started, this may not be for you.

Not because it would necessarily “take 60 hours a week behind a computer screen” to be successful, it might, it might not…but being concerned at all with the amount of work required to start and run an online business focuses on 2 very common causes of business failure in just about any business:

1) You might want to be told that this won’t require work…or “too much of it” anyhow…to be successful. That mindset will kill your business right away…and quite frankly, it’s a very common mindset created by all of the “biz opps” out there (you’re not the only one with this mindset).

Bottom line for this point is… it’s not work at all, no matter how many hours it takes, if you have a passion for what you’re doing.

2) “Is there a point where I can put this business on autopilot…” That to me implies that you might be seeking defining points where the amount of effort you put in starts to go down, and the income continues to go up.

While it’s good to think about leverage in this business, and trust me, there are several good leverage opportunities…the effort required to grow any business (not just online marketing) never really decreases, it merely shifts.

And it goes back to point #1, it’s not work if you have a passion for it.

Sure, the image of sitting on a beach somewhere with a laptop, and checking your Paypal account for new commissions does in fact exist at certain points that you can control…but the mindset must be adjusted first.

What this all boils down to is…you have to decide for yourself if you’re willing to commit your passion to this business first…and then figuring out the rest (hours, income, etc…) really doesn’t have as much of an impact (and may not even matter).

And a bonus point for this article… many people think that their income is first focus.

It isn’t.

If you want to be successful, your mindset has to center around the value you give other people first…and your income is a reflection of how well you do just that.

That bonus point is probably the reason why many people don’t succeed in business or in life.

So, what are you going to do today to start giving value to others and start the process of shifting your mindset?

Until the next time we look in the mirror together,

Who have you delivered enormous value to today?

Who have you delivered enormous value to today?

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