Just Getting By With The Minimum

A huge killer of internet businesses is the mentality behind doing “just enough” to get by…

This mentality infects, like a virus, many facets of an effective online business or marketing campaign like:

  • Customer service. Do you really go above and beyond for your customers and clients?
  • The “free” mentality. Just doing “enough” paid marketing to test…so you can move to the “free” marketing methods and save money.
  • Thinking about the content you deliver to the web for searchers to find. Outsourcing to the “cheapest” article writer?  Or do you want your content to actually mean something?
  • Thinking about “how little” to pay in employee expenditures and payroll. HUGE killer of any business here, folks, your business IS your employees and your customers…period.  Without them, you are doing this yourself, so why “just get by” here?
  • And on, and on…I’m sure you can think of a number of ways you’ve tried to find a shorter, cheaper, faster way of doing something “just to get by with the minimum”…I’m asking you to re-evaluate that thought process.

If you continue to think about how you can get by with the minimum…you’ll end up with the minimum business you’ve dreamed of. 😉

Time to think about how BIG you can go…and get by with the maximum…right?

Do this now.

Well Yes And No


  • Yes online marketing is a valid business model…
  • Yes it does require that you work hard…
  • Yes it requires marketing skill…
  • Yes it requires the ability to sell and persuade (not illegally, unethically, or immorally however)…
  • Yes it does take some time to build an affiliate marketing business…
  • Yes you will have competition in niches that make money…
  • Yes you will have to do things better from time to time…
  • Yes smart competitors will be watching what you do…
  • Yes you could make excuses, whine, or worry about “how hard this is”…and yes you could give it all up.


Can you do this? Yes.

Will you do what it takes?

And no…

  • No marketing does not create overnight riches.
  • No there is no magic button to fill your bank account with cash.
  • No there aren’t many “untapped niches” where you will dominate anymore.
  • No marketing isn’t easy.
  • No there are no shortcuts.
  • No you shouldn’t try to figure this business out beforehand.
  • No you shouldn’t over-analyze opportunities, that will paralyze you.
  • No the Internet isn’t some big shiny object anymore, so “make money online” isn’t a new topic anymore…


No you’re not going to succeed without the right mindset…

…will you do what it takes to develop that mindset?

If the answer is No, maybe you should keep your day job.

Now…will you share this article with others?  Yes, or no? 🙂

I’ve Been Thinking…

I’ve been doing some deep thinking about life, business, and success over the last month…

Some really deep thinking.

And, along with writing about how I make money in my own businesses (by request via numerous emails), and providing some case studies of clients who’ve been very successful after optimizing their marketing with them (also by request from this blog, and through email)

I’m also going to write about some very deep thoughts about life, business, marketing, making money, and success in general on this blog.

That’s right…

You’re going to take a ride on the roller coaster inside my head.

You may not agree with everything I write, especially this type of stuff…but I can assure you very little of it is theory, and most of it is tested, proven, and effective.


Keep in mind, that even if I wrote for 30 years…one long article every two weeks or so…I still couldn’t get everything down on this blog.

So, if you want much faster access to the profit-multiplying systems and strategies in my head…and you have a substantial budget to invest in growing your business (with massive ROI being the objective of course)…then click here to read more and see proof…

I have a couple other testimonials from satisfied clients on my main page as well.

I look forward to delivering some powerful content on this blog in the months to come. 🙂


“But Joe, You’re NO

I love it when someone wants to be someone else.

I’ve been told “But Joe, you’re no __________…”

<Guru’s Name Here>

So?  I don’t want to be either.

Nor should you.

You see, wanting to be someone else, or have the success that someone else is having…is creating an atmosphere that is destructive to your own success.



Because you’re not building a brand true to yourself, and true to your beliefs etc…

The bottom line is…You need to be you, and I’m going to keep being me.   Because that’s what the people who place their trust in me are partnering with…me.

Not <Guru’s Name Here>.

Until the next time we look in the mirror together,

Joseph Ratliff Helps You Make Money Online Correctly

Who Are You?


One is a powerful word.  Especially for today’s lesson.

One of the main reasons people fail to make money using the internet is due to a lack of focus when getting started (and sometimes when they continue after getting momentum).

When getting started…

You need one reason.

(for me it was helping to grow businesses and seeing the reaction on business owner’s faces once they achieved true freedom)

You need one skill.

(in the beginning, for me it was copywriting and a little bit of marketing…now it’s much more of a role as an online business-results coach and copywriting)

You need one niche to explore.

(for me, business owners that wanted to use the Internet to generate 1 – 100% of their revenue)

You need one method of monetization.

(sell my skills and knowledge to that niche)

So you can earn one dollar.

(did that in 2001)

Once you do that, you repeat and duplicate until you are making considerable income from one business.  But you have to earn that first dollar first…before even thinking about the “thousands” or “millions” you’ll make.


One and

Capitalize on it

Until you’re


That’s the one key that opens the front door to success, and if you’ve already started gaining momentum…the one key you must return to when you feel like things aren’t going as planned with your online business.

It really is that simple folks.  But not easy…as it’s extremely likely that you’ll be faced with 1000’s of distractions and seemingly better opportunities along the way.

Forget them.

If the other opportunities were so much better than what you are / want to working on now…you wouldn’t have them being marketed to you…you would have to go and find them.  People don’t share the “real” secrets for $47 in an ebook…period.

So now, the choice is yours…

Are you going to F.O.C.U.S. and get real about your business…or get a job slaving away for someone else and line their pockets?

Until next time…

Joseph Ratliff

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