This post will express one of those “simple” ideas, perhaps too simple…but yet 95% of you that read this won’t implement it.

The 5% that do however…well…as always the “implementers” win BIG time…all the time.

I’m talking about doing what others won’t do with your marketing to prospects, to generate leads etc…

Whether it’s in the marketing “pieces”…

Or in the marketing contact methods…

I’m saying to “go all out” and actually invest a little bit in your marketing.  Make it hard for your prospects not to do business with you.  Quit being cheap.

When someone new to your marketing process contacts your company, what you deliver on the first impression has a big part to play in how much business that customer will do with you.

Start the relationship off right, invest in your new customer, and they’ll buy from you again and again…

Be frugal, and offer a weak introduction to doing business with your company, and you’ll end up losing to a competitor willing to invest in the relationship.  Period.

“Anyone who claims that they can’t do something in business is usually passed up by someone already doing it.”