How to Avoid the Most Critical Mistake When Joint Venture Marketing

Stupid template emails.

It’s true, I hate them.

When you stop marketing from the heart to your market…you lose momentum, period.

I receive about 10 – 20 email requests a week to join forces with a marketer on some “exclusive money maker.”

Guess what? I turn 99% of them down. Why?

Well, it’s not because I am a total jerk, as a matter of fact I classify myself as “Mr. Nice Guy” when it comes to interacting with people.

Here’s why I turn most Joint Venture requests down…

Of every 20 requests received, approximately 7 – 10 are exactly the same email. Now don’t hold me to that, I have not yet tracked exact figures…but I know I am pretty close. There must be a template floating around somewhere on the internet.

And this bugs the hell out of me.

Why on earth does anyone think that lighting up their email account and sending a templated email to all the accomplished internet marketers is going to produce any Joint Ventures whatsoever?

It doesn’t work that way folks. Get over it.

Joint Ventures, which can be responsible for skyrocketing your own internet business, are not made by sending one, two, or even three emails…

Folks, this is all about creating and solidifying relationships.

Here is a rather edgy example: If some stranger from came up to you out of the blue and asked you to go on a date with them right that minute…would you drop everything in your life and do just that? Come on, be honest. 🙂

I would hope you would want to get to know that individual first, right?

Same thing applies to joint ventures…you cannot possibly expect anyone, guru or otherwise, to just drop their business for a total stranger who emailed them out of the blue, and requested that they promote that total stranger’s business for just a lousy commission. The sad thing is, this happens all the time in internet marketing.

There are a few things wrong with this approach:

* First, most marketers (gurus included) would actually want more out of the deal than just money. Personally, I am looking for a solid business relationship beyond the initial request. I am talking about the sharing of resources, talents, and contacts to further expand my business too. If I even get the slightest inkling that someone wants to email their product to my list once, and split the sales…CLICK! The delete key gets pressed immediately, or the phone gets hung up.

* Second, I have no clue who you really are at first. If I am going to give you access to my carefully developed list of marketing prospects, how can you expect to gain access to that list (or a guru’s list), if you have not made an attempt to build a relationship first?

* Third, Joint Venturing with someone takes time with everything else involved in running a business. That’s right, if you expect to send an email to a guru or anyone else on Monday, and expect them to perform the “simple” act of emailing by Friday, forget it. Doesn’t work that way.

* Fourth, do you even have a solid plan? What do you plan on doing if the guru says YES?… One or two emails sent to someone does not qualify as a plan, and most savvy marketers can smell that situation from a mile away. You need a well thought out front end, lead capturing, and back end marketing process in place and tested before approaching anyone with your “money maker” in the first place.

We are really just scratching the surface here with Joint Ventures. I hope you enjoyed the read…and look forward to much more on this lucrative subject.

A New Problem Developing For Internet Marketers…

There’s no doubt…

We live in an age where there’s more information available on any one subject that it’s mind-numbing.

Also…with the development of marketing businesses on the internet, a new “foe” has entered the ring…market fatigue.

What is market fatigue?

It’s the saturation of book and product launches within any niche.  It’s not happening in all niches, but some niches are suffering market fatigue right now.

For example, in the “make money online” niche, there have been quite a few product launches, and when you combine the number of launches, then multiply that by JV (joint venture) partners promoting those products to their lists…you end up with inboxes stuffed with opportunity after opportunity.

People are getting tired of it…and that my friends, is market fatigue.

Does that mean the end of product launches?  No.

Does that mean you can’t successfully launch a new product in a niche such as “make money online”?  Hell no.

You just have to be real.

What do I mean?

Well, a variety of things:

  • You have to be authentic. No more direct re-hash of the latest product launch.  No more direct swiping of copywriting pieces when you don’t have the slightest idea exactly how to fit it into your sales letter.
  • You have to be yourself. Write from the heart, yes, actually work to build a product yourself (write a book yourself etc…) with your opinions and your true feelings.
  • Your product and business have to be based on some concept of helping people reach a real solution.  No theories, garbage, or untested opinions will work any more.  Don’t create a business to “make money”, instead create a business that serves markets.

There’s obviously a lot more to this, but this should serve as a primer.

More to come on this topic.

Until the next time we look in the mirror together,

Joseph Ratliff - Is your business real or will it just add to market fatigue?
Joseph Ratliff - Is your business real or will it just add to market fatigue?

Does Proper Communication Even Matter Any More In Business?

When a client enlists your services, buys your product, etc…it’s sometimes easy to forget how important your product or service is to the life or business of your client.

One of my recent clients was concerned that the potential web designers she was considering for a project weren’t returning her communication at all. Even if the designers are too busy to take on additional work, shouldn’t they communicate that to their potential clients instead of not communicating at all?

Weird. I would think proper communication (both ways, not just one way) would be a normal mode of business online.  Guess it isn’t.

She went on to hire a web graphics person…agreed to terms, communicated well all the way to the end of the project…and POOF!


No communication whatsoever.  No final delivery of the product either.

This web design fits in the business plan of my client…and needed to be finished to move on with that plan. No communication of any type from the designer.


So the lesson here is this…I guess you could literally create a U.S.P. (Unique Selling Proposition) out of simply maintaining real, prompt, and courteous communication with your clients…as sad as that is.


Communicate with your customer base people.

Until the next time we look in the mirror together,

Joseph Ratliff - How well do you communicate?
Joseph Ratliff - How well do you communicate?