Tag Archives: internet business secrets

One Concept That Can Take Your Business To A Whole New Level…

“XYZ Affiliate Network doesn’t pay on time…”

“Mr./Mrs. Guru won’t help me…”

“Man, I wish my vendors delivered as promised…”

I’m a BIG proponent of self-accountability.

This is an enormous hot button for me…I throw up in my mouth almost every time I hear the whining, moaning, groaning, and complaining about what goes wrong, who does it wrong…and why there aren’t any shortcuts to make business so easy you can operate it from an armchair.

So it’s time to deliver the big concept that will change all of that, so you can have and enjoy all the perks of a business (like I enjoy).

Ready?

You have to turn your business into a magnet.

No, not the kind you stick on the kitchen refrigerator, the kind that attracts the right people, resources, and energies to your business.

In simpler terms, you have to build a business that is bigger than yourself…you can’t be the centerpiece of your business. Instead you have to separate yourself from your business…and you have to build a business that people enjoy interacting with…and want to support.

You are part of that plan, no doubt about it…but the business and the vision behind it MUST be worth supporting in the first place.

You build a business that the affiliate network takes notice of, and gives preferential treatment to…

…a business that a successful business person will notice, and want to work with you sharing resources towards success for both of you (not just you, Mr. Greedy)…

…a business that vendors (website designers, copywriters, etc…etc…) take notice of and pay extra special attention to…

But the hard part of all of this is…you have to build and create the vision that drives this type of business.

In your actions every day, make yourself an “easy to get along with” person (if you aren’t already)…try to help other people when you can (like I do with content and Skype chats from time to time)…in essence…

Try to be what other whiny, moany, groany business owners aren’t…a magnet.

Even if you’re not the “extreme” example of the business person I point to in this post…I’m sure you can think of several ways to improve starting now.

Think about it today.

Dang! Marketers Are Getting Lazy…

Marketers seem to be getting lazy these days.

Every blueprint they’re putting out, all the marketing material, almost everything…is on video.

That’s the only format it’s offered in.

What’s funny?  The wise marketers that I’m following…are still putting out PDF’s or even offering physically shipped items to your doorstep.

Marketers are getting lazy. Video is so easy to produce, that the format allows them to mass-produce their marketing easily.

But over time, they will lose eyes, because these marketers are failing to engage multiple senses (reading, listening, and watching).

Oh well, their loss.

It Isn’t About…

Folks, it isn’t about Twitter…

It isn’t about Facebook, or Foursquare, or Digg.  It’s not about any one of those tools (which is all they are by the way).

It’s about the entire Internet. Quit getting wrapped up in a single tool to build a presence or business online…which is like trying to use a wrench to build a whole house.  It can’t be done…because you need a screwdriver, hammer, and a whole host of other tools.

(a really big secret is you have to know how to build a house too…but I don’t want to open that Pandora’s Box)

So, the point of today’s lesson is simple…if you’re trying to figure out how to “make money using Twitter”, or make money with Facebook advertising by themselves…open your eyes.

It’s much bigger than that.

See the whole picture, you’re using tools (Twitter, Facebook, Digg, etc…) within a bigger “toolbox” (the Internet) which is part of an industry (Marketing), which is building your house (your business).

Don’t limit yourself people.

Until the next time we look in the mirror together,

–Joseph Ratliff