You have 5 phone calls to make, but one will move a money-making project forward after you take a little more time to finish that project after the phone call. Or do you focus on “getting the remaining 4 done.”
Are you using your time to manage tasks? Or to achieve goals?
One phone call moves the money-maker forward, and the rest of your day devoted to finishing that project = Goal Accomplished.
The next day you repeat, focusing on accomplishing goals instead of just completing tasks…but you might miss some comfy admin time.
All 5 phone calls completed, all tasks completed, so more admin stuff completed and day over.
Then the next day is started finishing the money-maker from the day before (maybe), then more tasks to complete.
See the mindset shift here?
2 days = 2 days of $$$ if you’re focused on accomplishing goals instead of completing tasks…
…or 2 days = possibly 1 day of $$$ if you like completing tasks for the sake of completing tasks (or because they may seem important to you)…
Which would you rather have? 2 days of money? Or 2 days with all tasks completed, and possibly one day of money?
Think about that today.
Until the next time we look in the mirror together,
Look at any entrepreneurial book review (on a book that has many ratings)…and you’ll find profound examples of this disease…
“I knew that already…”
“The information is a little basic but…”
“This is a good primer for…”
“Nothing spectacular in these pages…”
“I didn’t learn any real “secrets” in this book…”
Or a variation of the above.
Unless you own an ultra-successful business already (not just income, but total success)…what gives you the right to judge (or rate) the info contained in any author’s work, even if they hype the content a little?
(obvious scams do not fit into this category…but those quickly get discovered and eliminated in most cases)
Classic symptoms of inuititis include…
A serious “I am better than thou” ego. It’s almost as if this ego allows the reader to try and put the author of the information “down to their level” by discrediting the info. What’s really funny…is this person is typically NOT an author themselves…so they really haven’t put themselves in the same public light to be criticized…yet they feel they can be a critic to the extreme.
Always looking for some magic “advanced level” of information…when that info really doesn’t exist. For the most part…this is the basis of their criticism, that the information they just read didn’t have anything beyond “basic info” to them.
When they go to a seminar…they always complain about the fact they were “sold” instead of being delivered the business world’s secrets on a silver platter for $99, $500, whatever the price is. Look, seminars are sales and marketing devices, period…get used to it. There is a little useful content (even in free seminars)…but then be prepared to be pitched, or leave. What’s funny here, is a seminar can be a good place to secure a life-changing business relationship…yet the person looking for the wrong thing (a magic button) will be disappointed.
I think you get the point now, if you have inuititis, try looking at things in a different light…because it’s killing your business.
Your focused on the wrong things.
For example…here’s one thing that’s killing your online business right now:
Hunting for secrets.
They don’texist, quit hunting for them…and go fail fast to get to success faster. Plus, when you’re always on the lookout for the “next big secret”…you severely lose focus on the more important parts of your business…like building it.
One of the side effects of inuititis, is the constant need to inject yourself with the latest information from the latest product launch, new release of a book, or other “magic pill”, looking for a shortcut. It’s like crack…do just a little…and you’ll never be able to wean yourself off of it.
But you have to start today, if you suffer from this disease. Many do, because this recession places additional mental strain on many people…so it becomes an “easy way out”, or to mask the real problem with growing your business further.
Get rid of this disease, as soon as you can. If you don’t think you have it, you probably do to some degree (still gets a hold of me once in awhile).
You can choose this path right now:
hunting for secrets —> get excited —> try to implement something at the wrong time in your business —> criticize the author for the “basic information” —> repeat this process until your business dies (and it will, I guarantee it)
Or you can choose this path right now:
Quit hunting for secrets —> instead, focus that time and money on growing your business —> make a thousand mistakes that will be better education for your business growth anyhow —> discover your own secrets to growing your own business —> retire to a beach on a remote island and sip Budweiser 🙂
Oh and if you choose the second one, both a newfound clarity for your business growth, and a cure for your inuititis will be discovered…I promise.
Until the next time we look in the mirror together,
Free for all…a “Hall of Fame” post I shared with the folks at 5-Star Affiliate Forums.
Our brains are a wonderful creation.
We do not understand the full power, capacity, or imagination capable of the gray matter in between our ears.
And when it comes to affiliate marketing, and the business you should be creating around it (you are creating a business and not chasing money right?)…the brain is our most powerful ally.
In fact, you probably already know everything you need to start an effective affiliate marketing business as you read this. Many won’t believe this as they read this post…but it’s true.
If you were to sum up all of the knowledge and experience you have gained over your lifetime (even if you’re young)…and then added in the latest “secrets” ebook…you’re only ever going to use about 5 – 10% of all of that knowledge to start being successful.
It isn’t the knowledge you gain, it’s the action you take that makes you successful…Period.
So why would most ebooks be doing you more harm than good?
Because almost every ebook or course you read limits your thinking in some way.
Think about this for a second, really put some thought into it.
It’s not that ebooks and courses don’t contain good information, it’s that the author is only presenting that information in one way, from one point of view (in 99% of the cases, there are exceptions).
Only considering that one point of view limits your creativity to taking action on only that one point of view…and nothing else.
Here’s an example from my online affiliate marketing business (yep, I run an offline affiliate marketing business too)…
I used to market with PPC, articles, and blogs and the like from online review sites. Everything I did to market my affiliate offers was online.
Until about 18 months ago.
I got curious…and thought to myself (the best kind of thinking, as long as you don’t answer yourself )…
“What if I ran a classified ad in a newspaper, with a call to action leading to my reviews site?”
And my brain answered myself (oops, that must mean I was insane).
“Try it Joe.”
It worked. So I expanded on the idea and let my creativity take control…failed…succeeded…and ended up formulating the business plan that does well for me today.
What ebook or course has taught you to use offline marketing methods to market online review sites? Not many.
Just try stuff.
Fail numerous times.
Do what others won’t do.
Don’t be afraid to break out of your shell and grow your business.
You’ve heard variations of these phrases from successful people already, if you haven’t, you’ve heard them now. That’s golden business advice…better than any ebook or course can provide (unless they provide it).
The following quote sums it all up…
The only limitations to the mind are those we acknowledge. Both richness and poorness are the offspring of conscious thought. –Napoleon Hill from “Think and Grow Rich”
Ebooks and courses have their place in the learning process, but can also help you acknowledge a limitation to your mind.
Don’t let them.
Education is important, but action is what brings home the bacon every time…period. –Joseph Ratliff from “How To Make This Year Your Best Year In Business”
What action are you going to take right now that’s big and bold?