Joseph Ratliff Writer, Researcher, Thinker

Tag Archives: Internet Business Rants

Another Thing I Wish Email Marketers Wouldn’t Do…

I just checked out the email account I use to get autoresponder account messages from other marketers.  I use this to “spy” on how people are using email to market their promotions.

NOTE:  At least 50% of what I see these days is absolute garbage, but that’s for another series of posts.

One email in particular inspired this post.

I read the email, clicked over to to the offer, and wasn’t interested.  So I went back to the email to read it, and it was actually really poorly written.

So I went to unsubscribe, and that’s where I noticed something that once I thought about it, I see a number of “marketers” doing…

They put the unsubscribe link…

Way down here in the email.

I can guess why they are doing it (out of site, out of mind to try and keep unsubscribes down)…but why do it at all?

Are you really that self-conscious about your content that you need to try and hide (read: deceive) the link from your reader, so they can keep getting crap emails from you?

Really?  Do you need to do that?

Wow.

Instead, learn how to write effective promo emails (or even better, content emails or “friend-style” emails a la Frank Kern)…then you won’t have to resort to deceit and trickery to keep your unsubscribes down.

Also, here’s another thought…do you actually think people are stupid enough to continue paying attention to your emails (for the most part) when you do stuff like this?  To me, that would create a pretty useless email list…reducing the chances of landing any lucrative JV deals or other opportunities.

So, if you do this in your email marketing, don’t get me wrong, correct the behavior ok?  Or don’t…and eventually you’ll join the giant filter coming.

The choice is yours, but I know what I would do.

Until the next time we look in the mirror together,

–Joseph Ratliff

The Great Filtering Of Online Marketing…

It has begun…

…and if any of the things I mention in this post apply to you, take heed of the warning, or be prepared to close the doors.

This is probably going to rank in the most important posts I write all year…

Let’s get started, shall we?

Over the next decade, we are going to witness a “great filtering” of sorts in the online marketing arena (and business in general for that matter).

What do I mean?

The shady business people, the snake oil salespeople, the ones that just don’t care about their customers (or even worse, ignore them completely)…and any so-called business person that can be lumped into these categories…will start to suffer a slow and painful business death.

And I mean, all of them…not a percentage…not some, all of them (finally).

How can I make such a widespread claim?

One word…access.

The Internet has changed the game (not will change, has changed).  It has allowed a level of access on many different platforms…that businesses can’t “hide” any more…

  • They can’t scam their customers and get away with it…
  • They can’t hide behind a monitor and be “anonymous” anymore…
  • They can’t make bold-faced lies to the people that do business with them (or are thinking of doing business with them) anymore…

Because it can all be revealed by using the Internet.

Yeah, there will still be scams, unscrupulous business people, and such…but when they set up shop…their lifetime is extremely limited, and will be even more so as the “great filtering” takes place over the next 10 years or so.

So what exactly is the great filtering?

It’s the process where those businesses that fall in the above-mentioned categories will begin to be “filtered out” by the public.

It’s already begun to happen, for example…

What happens to a book on Amazon when a bunch of people leave negative feedback (legitimate negative feedback)? It gets filtered out…falling off the charts.  Those that leave negative feedback that is just not legitimate get filtered out as well.

Spammers aren’t even being paid attention to anymore (other than the customary “how do we get rid of them?” feedback.

If someone uses an anonymous “user name” on a forum, blog, or other social communication media, they usually get “filtered out”.  In the rare case where they are listened to…they always have that barrier they must overcome before what they say matters (eventually, they won’t be listened to at all).

People want to interact with real people, not those who hide behind anonymous or “hidden” information etc…  While it’s certainly possible (for now) to continue to do this… eventually you’ll automatically become “noise” if you’re currently doing this.

There are a TON of other examples I can point to, and I will do so over the course of the next two years or so…(perhaps pointing out some specific examples as they appear to me).   For now, just think of ways for you to avoid “The Great Filtering Of Online Marketing.

If you already are, congratulations, it will get easier to do business as time goes on from this standpoint.

You Don’t Have Much To Worry About If You Want To Start A Business Online…

It’s sad…but also good at the same time (for you)…

If you’ve been thinking about starting a business, now is the time to do it in my opinion.

Why?

Because your competition is placing themselves at a total disadvantage.

From what I’ve seen in continually analyzing marketing processes, customer “helpdesks” (more like help-less desks), and overall practices in online business in a general sense, you could have a distinct advantage if you just meet some rather simple criteria:

  • You actually deliver on ALL of your promises. Not just some of them, not the biggest ones…but all promises made in your sales letters and marketing.
  • You or a member of your staff reply to helpdesk inquiries (or any customer service inquiry), good or bad, with a solution or simple “thanks.”
  • If you are going to fail to deliver (on anything), you let your customers know why, and what you’ll do to make things right.
  • Have your entire product that you promise to deliver in your marketing material ready to deliver before you start marketing.  Some “test markets” before they have a product ready to go to ensure sales success, I’m here to tell you there are other ways to test a market that are just as effective…the added bonus being you won’t fail to deliver.
  • Prepare enough of your product to deliver to paying customers with special offers. A particular Internet Marketing print newsletter company once went through HUGE losses of time and energy (and profits) because they didn’t have enough to meet the need.
  • Check your vendors out thoroughly to ensure they can deliver. The same particular Internet Marketing print newsletter company didn’t check out their delivery house thoroughly enough…and pissed off countless loyal customers with delivery issues.  The least expensive option isn’t always the best option folks.
  • Communication overall is VERY important, quit trying to hide. Instead of avoiding customer complaints, either refund and “fire” problem customers or address legitimate concerns head on…over-delivering in your solution and quit delivering the “cheapskate impression” (i.e. give a special bonus, discount, etc…as part of your solution).
  • Make it easy for your customer to buy from you. Holy crap, this is a BIG one…quit trying to “lock down” your Internet business like Fort Knox.  98% of all people are honest, period.  Quit acting like it’s the other way around…and make it easy for your customers to give you friggin’ money.  If you’re guilty of this, you know who you are.

And on, and on…

If you allow your mind to expand on these ideas, and begin to think of ways to actually deliver value and help people, your profits will thank you (mine do).

It really does work…and no one ever said you had to do business so efficiently that some arbitrary “acceptable percentage of customers” had to suffer.  And if you don’t believe business is conducted that way (especially online, where it’s easy to hide)…you need to take a look behind the scenes of businesses the way I have for only 90 days to discover this for yourself.

It’s sad, really fucking sad, that you can grow a business just by paying attention to your customers, and actually delivering on ALL of your promises…all of the time.

Until the next time we look in the mirror together,

Joseph Ratliff - Business is about people, people.  Is your business about your people?

Joseph Ratliff - Business is about people, people. Is your business about your people?

P.S. By the way, if you would like to drastically increase your profits, and can repeatedly “look in the mirror” at yourself with my brand of “in your face” business growth coaching for online businesses…check out my JosephRatliff.com coaching page and join my A-List of clients today.  It’s NOT cheap, but nothing that delivers exponential online profit increases is (small budgets need not apply).

Also, please keep in mind I’m usually booked 3 weeks to 4 months out…so please don’t be disappointed if you haven’t contacted me at the right time and “can’t get in the door”.