No, I’m not writing this on Halloween (that’s family time), just thought I would put one in the scheduler for Halloween.
Google seems to be pissing people off, from banning accounts, to creating controversy in the online marketing space and making rules up on the fly…if you don’t keep up on the latest with Big G, it seems at least a part of your business could be terminated at any time.
Or does it have to be that way at all?
Well, the short answer is, it never had to be in the first place.
When you try to trick Google, or find shortcuts to game Google, big G will reward you at some point with the appropriate treat (i.e. banning your accounts, lowering your falsely obtained search rankings, de-indexing your site altogether etc…).
But if you simply do the work (that’s right, I said work)…and create genuine, original content for your site that visitors enjoy (not re-hashed and terribly written content), then update that content frequently (i.e. blogging), you will win every time.
Getting links you say?
The content has to be worth sharing of course, so people link to your site (a la http://icanhascheezeburger.com). That’s how you get links the natural way, the way that will NEVER be questioned by big G.
So, do things the right way, and you will get a treat…try to game the system or take shortcuts…and you’ll end up getting tricked at some point, every time.
Or, you could build a business that doesn’t rely on Google at all, but that’s another story (perhaps a New Year’s Day present).
It just means the game is changing, as all businesses evolve, so must Google at certain points…
To me, it all boils down to a 4-letter word that many affiliates don’t want to hear…work.
And lots of it.
It’s the shortcuts and “chasing money” types of accounts and promotions that Google is probably banning, not honest hard working affiliate businesses.
The long and short of it is…affiliates will have to quit taking shortcuts in order to survive this “Google banning revolution”. Oh yeah, and about the “revolution”…if you were one of those affiliates trying to game the Adwords system, or take shortcuts…well…
Now it’s time to pay the Ferryman.
If you were taking shortcuts, or failing to add value for Google’s searchers…how long did you actually think you would be able to get away with it?
I know, I know, that requires a great deal of effort, resources and work right?
I mean, more effort than putting up a one page landing page and sending Google traffic to it for any type of affiliate offer right?
Gotta do it folks…no more shortcuts.
You have to create websites that deliver more value than “I’m preselling this, make a decision right now and buy it” sites.
Add a blog to your landing page, add articles on html pages, add the standard contact us, privacy, TOS, and other pages etc (talk to your legal professionals, that ISN’T legal advice)… in short, add freakin’ value for your searchers!
That’s all Google really wants…value for its searchers, so more searchers will use Google, bringing more revenue possibilities for advertisers…and quite frankly so Google can raise fees and such because it will be a more “in demand” search engine (not that it isn’t already, but if you think it doesn’t want to do better, well…).
The long story short of today’s lesson:
Professional, value-building affiliates who genuinely want to over deliver that value to people through their businesses (for real) will always be in…the rest will be or are already out…period.
Which one are you (or will you be)?
If you haven’t been affected by this “banning” of accounts yet…take this time to evaluate your entire offering to your market.
If you even have the slightest “inkling” or gut feeling that “more value” or putting more work into your offering would help more people in your business…you should probably double your thought and do it, right now.
But, if you can look at your own affiliate business and really say “Damn, I’ve got a site here that can really impact the lives of the people that visit it”…you’re probably ok (but think about putting more value into it anyhow).
Google and its searchers will love you, and most importantly, your commissions will be impacted as a direct result of the value you’re delivering.
(so long as you ask for the money when you should too, after all affiliate marketing is still direct marketing)
Until the next time we look in the mirror together,