Basically, it’s just like commission sales…but the term seemed to gain popularity online.
But let’s get to the point of this short rant/post/lesson…
There seems to be a lot of talk on the ‘net about Google’s recent treatment of quite a few affiliate accounts by banning them (and probably non-affiliate accounts too, but we’ll get to that).
My take on all of this “death of” and “rebirth of” affiliate marketing on Google stuff is…
Good lord people, affiliate marketing on Google is not dying by any stretch of the imagination because Google bans some (or most) affiliate accounts!
It just means the game is changing, as all businesses evolve, so must Google at certain points…
To me, it all boils down to a 4-letter word that many affiliates don’t want to hear…work.
And lots of it.
It’s the shortcuts and “chasing money” types of accounts and promotions that Google is probably banning, not honest hard working affiliate businesses.
The long and short of it is…affiliates will have to quit taking shortcuts in order to survive this “Google banning revolution”. Oh yeah, and about the “revolution”…if you were one of those affiliates trying to game the Adwords system, or take shortcuts…well…
Now it’s time to pay the Ferryman.
If you were taking shortcuts, or failing to add value for Google’s searchers…how long did you actually think you would be able to get away with it?
Instead, let’s focus on creating an online business people!
I know, I know, that requires a great deal of effort, resources and work right?
I mean, more effort than putting up a one page landing page and sending Google traffic to it for any type of affiliate offer right?
Gotta do it folks…no more shortcuts.
You have to create websites that deliver more value than “I’m preselling this, make a decision right now and buy it” sites.
Add a blog to your landing page, add articles on html pages, add the standard contact us, privacy, TOS, and other pages etc (talk to your legal professionals, that ISN’T legal advice)… in short, add freakin’ value for your searchers!
That’s all Google really wants…value for its searchers, so more searchers will use Google, bringing more revenue possibilities for advertisers…and quite frankly so Google can raise fees and such because it will be a more “in demand” search engine (not that it isn’t already, but if you think it doesn’t want to do better, well…).
The long story short of today’s lesson:
Professional, value-building affiliates who genuinely want to over deliver that value to people through their businesses (for real) will always be in…the rest will be or are already out…period.
Which one are you (or will you be)?
If you haven’t been affected by this “banning” of accounts yet…take this time to evaluate your entire offering to your market.
If you even have the slightest “inkling” or gut feeling that “more value” or putting more work into your offering would help more people in your business…you should probably double your thought and do it, right now.
But, if you can look at your own affiliate business and really say “Damn, I’ve got a site here that can really impact the lives of the people that visit it”…you’re probably ok (but think about putting more value into it anyhow).
Google and its searchers will love you, and most importantly, your commissions will be impacted as a direct result of the value you’re delivering.
(so long as you ask for the money when you should too, after all affiliate marketing is still direct marketing)
Until the next time we look in the mirror together,
What value is your business delivering to its market?