Archives for posts with tag: google slap

No, I’m not writing this on Halloween (that’s family time), just thought I would put one in the scheduler for Halloween.

Google seems to be pissing people off, from banning accounts, to creating controversy in the online marketing space and making rules up on the fly…if you don’t keep up on the latest with Big G, it seems at least a part of your business could be terminated at any time.

Or does it have to be that way at all?

Well, the short answer is, it never had to be in the first place.

When you try to trick Google, or find shortcuts to game Google, big G will reward you at some point with the appropriate treat (i.e. banning your accounts, lowering your falsely obtained search rankings, de-indexing your site altogether etc…).

But if you simply do the work (that’s right, I said work)…and create genuine, original content for your site that visitors enjoy (not re-hashed and terribly written content), then update that content frequently (i.e. blogging), you will win every time.

Getting links you say?

The content has to be worth sharing of course, so people link to your site (a la http://icanhascheezeburger.com). ¬†That’s how you get links the natural way, the way that will NEVER be questioned by big G.

So, do things the right way, and you will get a treat…try to game the system or take shortcuts…and you’ll end up getting tricked at some point, every time.

Or, you could build a business that doesn’t rely on Google at all, but that’s another story (perhaps a New Year’s Day present).

Get to it people.

As humans, we sometimes fall into the trap of trying to find the shortcuts.

You know, the kind of shortcuts where we do the least and get the most.

When it comes to the people that visit our affiliate websites every day, should we be looking for shortcuts?

Provide a site that delivers some info, and gets the most “ROI” from that activity in terms of conversions?

I don’t think so.

Instead, I feel we should be looking for ways to deliver “just a bit more” than expected…as there are people visiting our site, and not just search engine robots…right?

Since the search engine robots don’t visit our affiliate links and help us get paid affiliate commissions…why focus on them? (and no, I’m not just talking about the SEO vs. writing for people debate)

The same people who complain about having their sites “Google slapped”, and their accounts banned, I will bet most of them are looking for the shortcuts mentioned above (doing the least to get the highest ROI).

Folks, there are far fewer examples (if any) of people getting Google slapped with a real, content-rich, and value added website than there are those who get slapped looking for shortcuts and ways to “game the system”.

That alone would tell me which side of the fence I want to be sitting on.

If you want to keep looking for that “magic shortcut” or “little trick” to gain traffic in the short term, by all means, go ahead…while you continue to chase money…the rest of us will build stable, long-term income.

Harsh reality? Yep…

Do you need to change the way you approach your business?  Up to you.