No, I’m not writing this on Halloween (that’s family time), just thought I would put one in the scheduler for Halloween.
Google seems to be pissing people off, from banning accounts, to creating controversy in the online marketing space and making rules up on the fly…if you don’t keep up on the latest with Big G, it seems at least a part of your business could be terminated at any time.
Or does it have to be that way at all?
Well, the short answer is, it never had to be in the first place.
When you try to trick Google, or find shortcuts to game Google, big G will reward you at some point with the appropriate treat (i.e. banning your accounts, lowering your falsely obtained search rankings, de-indexing your site altogether etc…).
But if you simply do the work (that’s right, I said work)…and create genuine, original content for your site that visitors enjoy (not re-hashed and terribly written content), then update that content frequently (i.e. blogging), you will win every time.
Getting links you say?
The content has to be worth sharing of course, so people link to your site (a la http://icanhascheezeburger.com). That’s how you get links the natural way, the way that will NEVER be questioned by big G.
So, do things the right way, and you will get a treat…try to game the system or take shortcuts…and you’ll end up getting tricked at some point, every time.
Or, you could build a business that doesn’t rely on Google at all, but that’s another story (perhaps a New Year’s Day present).
Get to it people.