Archives for posts with tag: email marketing

Good god people, this is starting to develop into a series of blog posts…

(if you don’t believe me, use the search box on the right, and type in “email marketers”, then read the older posts with those words in the title)

One of my income streams is promoting other people’s products as an affiliate. There’s no doubt, that I receive emails from the operators of affiliate programs and individual marketers as a result.

But when I give my email address, with the specific intent of joining those programs…I expect that the “news” I receive will be affiliate related.

NOT OFFER RELATED!

I do not subscribe to an affiliate list to get pegged with offers people!

Now, the primary culprits are those in the “make money online” niche, and every time I receive an offer through an affiliate list subscription…

CLICK!  I click on the unsubscribe link.

If someone isn’t going to have high enough integrity to email me the news I signed up for (which goes beyond affiliate lists by the way)…then I guess that isn’t someone I want to be associating with is it?

NOTE:  If you’re one of these individuals who sends offers to the folks on your affiliate (or JV) lists…you might want to click here and get the 3 part report…then read that cover to cover and watch the videos. 😉

‘Nuff said.

I just checked out the email account I use to get autoresponder account messages from other marketers.  I use this to “spy” on how people are using email to market their promotions.

NOTE:  At least 50% of what I see these days is absolute garbage, but that’s for another series of posts.

One email in particular inspired this post.

I read the email, clicked over to to the offer, and wasn’t interested.  So I went back to the email to read it, and it was actually really poorly written.

So I went to unsubscribe, and that’s where I noticed something that once I thought about it, I see a number of “marketers” doing…

They put the unsubscribe link…

Way down here in the email.

I can guess why they are doing it (out of site, out of mind to try and keep unsubscribes down)…but why do it at all?

Are you really that self-conscious about your content that you need to try and hide (read: deceive) the link from your reader, so they can keep getting crap emails from you?

Really?  Do you need to do that?

Wow.

Instead, learn how to write effective promo emails (or even better, content emails or “friend-style” emails a la Frank Kern)…then you won’t have to resort to deceit and trickery to keep your unsubscribes down.

Also, here’s another thought…do you actually think people are stupid enough to continue paying attention to your emails (for the most part) when you do stuff like this?  To me, that would create a pretty useless email list…reducing the chances of landing any lucrative JV deals or other opportunities.

So, if you do this in your email marketing, don’t get me wrong, correct the behavior ok?  Or don’t…and eventually you’ll join the giant filter coming.

The choice is yours, but I know what I would do.

Until the next time we look in the mirror together,

–Joseph Ratliff

I don’t know if people are desperate for sales or not, but “used car sales tactics” don’t work much any more…

I’ve seen a flood of two different kinds of emails coming into my “spy on the market” email inbox.

1)  The “oops, I guess the link was broken…” in the subject line.

2)  And the Columbo Technique…“Oh, I just wanted to make sure…” or “Oh, just one more thing…” in the subject line.

3)  BONUS UPDATE 02/05/2010:  The newest trend seems to be using email to promote “free” videos that have no controls to pause, stop, etc…forcing you to watch the video all the way through to the end.  These vids don’t give away the “reason” for the video until the end…and 98% of them are a complete waste of time.

Come on people. Are you really that desperate for sales?

If you’re doing this, I suppose you could argue that asking a “2nd time” might produce an increased response…but is it the increased response you want?

People aren’t stupid…so why would you insult their intelligence?  Do you REALLY think that they fall for the “oops, the link was broken” emails more than a time or two?

If I wasn’t “spying” on the market using the email address I use, I would click “unsubscribe” on every one of those…because if you’re having that much trouble keeping your links working, how reliable is your customer service?

As for the Columbo technique (a show back in the 70’s and 80’s if you don’t know who “Columbo” is)…

The “Oh, I forgot, one more thing…” technique only works a couple times as well…then people either tune it out or unsubscribe.

You can’t possibly expect to “cry wolf” repeatedly and get people’s attention, sorry.

Now, you more savvy email marketers might argue “Joe, well, yeah it does work…I get more responses out of one promotion by doing this!”

or even worse… “I get new leads in my system all the time, so go ahead and unsubscribe!”.

Guess what folks, with transparency and social media being hot topics right now, time is running out on those mindsets…whether you choose to believe me or not.

Besides, would you rather extract pennies from a coin jar by using stupid email response “tactics”?  Or would you rather develop a social relationship with your prospect base and actually have them paying attention to your emails (getting many dollar bills in the process)?

And about the newly updated video thing…come on folks, are you serious?  Are you lacking confidence in your sales ability to the point where you have to FORCE the viewer to watch your video all the way to the end?

It might work for short-term results now, but the people you market to deserve better than to be “forced” to watch a sales pitch right (even if it isn’t a pitch most of the way through)?

Give them the controls people, if your content delivers like it says it will, they’ll watch, if it doesn’t they won’t.  How qualified do you think a prospective customer would be if they were “roped” into whatever you were selling?  I would think about the potential for increased refund activity and complaints as well.

But that’s just me. 😉

Stop shooting your business in the foot if you’re doing this with your email marketing.  Whether it’s today, a week from now, or even 5 years from now…your on borrowed time if you think trickery will continue to bring home the bacon.