Some Email Marketers Are Getting Really Lazy

This goes in the list of things I wish email marketers would quit doing… So, I subscribe to receive some information from a marketer…then I get that information, find out I’m not interested in the rest… …or that I’ve receive nothing of value from the email marketer… …or the email marketer is one of “those” email marketers… So I click…

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An Example Of Something Email Marketers SHOULDN’T Do…

I just received an email in my Gmail marketing inbox, from a marketer who I purchased something from via Paypal. This is absolutely priceless… This marketer used the subject line from the email Paypal sent him to let him know a payment was received…and sent his email to me with that subject line…to make it look like I received a…

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Where’s The Beef? Yet Another Thing I Wish Email Marketers Wouldn’t Do…

I remember a commercial from the 80’s about Wendy’s Hamburgers. Where’s the beef? They would ask this about their competitor’s hamburgers…claiming that a Wendy’s Hamburger had more delicious beef than say, McDonalds. Well, I’m asking that of email marketers now. Where’s the beef email marketers?  What content and other trust-building offers are you creating to develop a relationship with the…

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