Some Email Marketers Are Getting Really Lazy

This goes in the list of things I wish email marketers would quit doing…

So, I subscribe to receive some information from a marketer…then I get that information, find out I’m not interested in the rest…

…or that I’ve receive nothing of value from the email marketer…

…or the email marketer is one of “those” email marketers…

So I click the “Unsubscribe” button.

But the “no-no” comes when I keep receiving email from that marketer…so I click the Unsubscribe button again…

…and a few days later, I STILL receive email from that marketer.

So, I have to investigate.

Two scenarios exist that cross the line of ethics here, they may not be “illegal”, but come on people…who are you sending these messages to, robots or people?  Do you really think people enjoy getting messages they don’t want?

Scenario one:

When I subscribed, the marketer immediately added me to multiple lists within their business.  I know this, because I’ve only ever subscribed to one list owned by this marketer.  However, I receive 5 emails with the same message from the same marketer each time they send a message.

Pretty stupid I think.  Sure, it might get you some results if you do this, but at what cost?  Don’t you have higher integrity than that for your business?  Do you really think people enjoy getting “pegged” with emails from you?

Scenario two:

Similar to the first, this email marketer immediately adds me to multiple lists, but across multiple email service providers (i.e. Email Aces, Aweber, and GetResponse together)…so I get multiple messages…but when I click unsubscribe from one ESP, these marketers send email from the others.

Come on people…do you really think people will continue to respond to the endless stream of emails after they’ve decided to unsubscribe?

Doesn’t “No” mean “No” to you?

Within the “make money online” niche, there are a few well-known marketers doing this currently, and I’m toiling with the decision to call them out by name, with screenshots and such.  It’s actually pretty annoying when I don’t want to see email from a marketer, but they continue the barrage of garbage in my inbox.

When does stuff like this stop?

Just wait until the great filtering gets stronger…then these marketers will be scrambling to find a new way to get their incomes back.

An Example Of Something Email Marketers SHOULDN’T Do…

I just received an email in my Gmail marketing inbox, from a marketer who I purchased something from via Paypal.

This is absolutely priceless…

This marketer used the subject line from the email Paypal sent him to let him know a payment was received…and sent his email to me with that subject line…to make it look like I received a payment, just so I would open his email.  Un…friggin…believable.

Do we really have to resort to trickery to get the open these days?

And that’s not all…

Not only did this marketer use trickery to get the open…he also didn’t include any convenient way to tell him “I don’t want emails” at the bottom…you had to actually reply to this email and tell him you don’t want messages.

I’m not a legal professional (nor even close), so I don’t know if that violates CAN SPAM requirements (even IF I bought something from him before)…but this type of inconvenience boils down to one simple fact…

Now, I won’t pay attention to his emails any longer.

Way to build trust and a relationship with your list eh?

I wonder how many people will hit the “SPAM” button in their email accounts from this?  That would be an interesting stat to track.

Where’s The Beef? Yet Another Thing I Wish Email Marketers Wouldn’t Do…

I remember a commercial from the 80’s about Wendy’s Hamburgers.

Where’s the beef? They would ask this about their competitor’s hamburgers…claiming that a Wendy’s Hamburger had more delicious beef than say, McDonalds.

Well, I’m asking that of email marketers now.

Where’s the beef email marketers?  What content and other trust-building offers are you creating to develop a relationship with the people who take time to read your emails?

The great unfollowing, unsubscribing, and great filtering has begun folks…and that means if you offer little more than a sales pitch in your emails, you’ll soon be toast.

Believe me or don’t, but don’t come cryin’ to me when the money runs out…people aren’t stupid, and are getting bored with crap promos being sent every single email you send them.

And yes, I will call “I told you so” on this topic. 😉

Yet ANOTHER Thing I wish Email Marketers Wouldn’t Do…

Good god people, this is starting to develop into a series of blog posts…

(if you don’t believe me, use the search box on the right, and type in “email marketers”, then read the older posts with those words in the title)

One of my income streams is promoting other people’s products as an affiliate. There’s no doubt, that I receive emails from the operators of affiliate programs and individual marketers as a result.

But when I give my email address, with the specific intent of joining those programs…I expect that the “news” I receive will be affiliate related.

NOT OFFER RELATED!

I do not subscribe to an affiliate list to get pegged with offers people!

Now, the primary culprits are those in the “make money online” niche, and every time I receive an offer through an affiliate list subscription…

CLICK!  I click on the unsubscribe link.

If someone isn’t going to have high enough integrity to email me the news I signed up for (which goes beyond affiliate lists by the way)…then I guess that isn’t someone I want to be associating with is it?

NOTE:  If you’re one of these individuals who sends offers to the folks on your affiliate (or JV) lists…you might want to click here and get the 3 part report…then read that cover to cover and watch the videos. 😉

‘Nuff said.

Another Thing I Wish Email Marketers Wouldn’t Do…

I just checked out the email account I use to get autoresponder account messages from other marketers.  I use this to “spy” on how people are using email to market their promotions.

NOTE:  At least 50% of what I see these days is absolute garbage, but that’s for another series of posts.

One email in particular inspired this post.

I read the email, clicked over to to the offer, and wasn’t interested.  So I went back to the email to read it, and it was actually really poorly written.

So I went to unsubscribe, and that’s where I noticed something that once I thought about it, I see a number of “marketers” doing…

They put the unsubscribe link…

Way down here in the email.

I can guess why they are doing it (out of site, out of mind to try and keep unsubscribes down)…but why do it at all?

Are you really that self-conscious about your content that you need to try and hide (read: deceive) the link from your reader, so they can keep getting crap emails from you?

Really?  Do you need to do that?

Wow.

Instead, learn how to write effective promo emails (or even better, content emails or “friend-style” emails a la Frank Kern)…then you won’t have to resort to deceit and trickery to keep your unsubscribes down.

Also, here’s another thought…do you actually think people are stupid enough to continue paying attention to your emails (for the most part) when you do stuff like this?  To me, that would create a pretty useless email list…reducing the chances of landing any lucrative JV deals or other opportunities.

So, if you do this in your email marketing, don’t get me wrong, correct the behavior ok?  Or don’t…and eventually you’ll join the giant filter coming.

The choice is yours, but I know what I would do.

Until the next time we look in the mirror together,

–Joseph Ratliff