Email Marketing Legend Ben Settle Has a BIG Secret to Share…

How one “slacker” earns more than most doctor’s do in less time than most people spend eating breakfast… Ben Settle has been writing hard-hitting marketing copy for decades. But not too long ago, he broke from the typical mold that even some of the best copywriters (and writers in general) are stuck in. Now he…

Some Email Marketers Are Getting Really Lazy

This goes in the list of things I wish email marketers would quit doing… So, I subscribe to receive some information from a marketer…then I get that information, find out I’m not interested in the rest… …or that I’ve receive nothing of value from the email marketer… …or the email marketer is one of “those”…

An Example Of Something Email Marketers SHOULDN’T Do…

I just received an email in my Gmail marketing inbox, from a marketer who I purchased something from via Paypal. This is absolutely priceless… This marketer used the subject line from the email Paypal sent him to let him know a payment was received…and sent his email to me with that subject line…to make it…