Some Email Marketers Are Getting Really Lazy

This goes in the list of things I wish email marketers would quit doing… So, I subscribe to receive some information from a marketer…then I get that information, find out I’m not interested in the rest… …or that I’ve receive nothing of value from the email marketer… …or the email marketer is one of “those” […]

An Example Of Something Email Marketers SHOULDN’T Do…

I just received an email in my Gmail marketing inbox, from a marketer who I purchased something from via Paypal. This is absolutely priceless… This marketer used the subject line from the email Paypal sent him to let him know a payment was received…and sent his email to me with that subject line…to make it […]

Where’s The Beef? Yet Another Thing I Wish Email Marketers Wouldn’t Do…

I remember a commercial from the 80’s about Wendy’s Hamburgers. Where’s the beef? They would ask this about their competitor’s hamburgers…claiming that a Wendy’s Hamburger had more delicious beef than say, McDonalds. Well, I’m asking that of email marketers now. Where’s the beef email marketers? ¬†What content and other trust-building offers are you creating to […]