Archives for posts with tag: direct response copywriting

You work hard marketing your business, there’s no doubt.

But, do you truly see and capitalize on the most important opportunities for profit leverage when they arise?

Most business owners don’t.  They keep using one (maybe two) methods of marketing their business, never realizing the full opportunity for incredible profits that awaits.

Typical statements from these business owners sound like this:

“Oh, I get most of my business from referrals, I don’t need to market.”

“We’ve been running this one print ad for years, no need to change anything.”

And on, and on…

Do you relate to this?  It’s ok, you’re not alone.

Enter a good copywriter with a marketing mindset.

If you use one, like me for example, I will examine more than just the “one” project you assign me for…in fact, I will reveal some hidden marketing assets you have probably had sitting right under your nose for a long time.

Marketing assets, that when capitalized on, can bring almost immediate and substantial profits right to your bottom line.

In addition, I can help you test your marketing efforts, tweak, and then maximize the profits coming from these new streams of income.  All this, in addition to the “one” project you assigned me to do. 🙂

And, the best part is…no babysitting required.

So, after reading this, you really have one of 3 choices to make:

1)  Keep doing what you’re doing, justifying to yourself that you cannot afford a copywriter right now, or don’t need any help.

2)  Think about this post…and always wonder “What if?”

3)  Send an email to joe@josephratliff.com right now (or call 360-438-3632) and at the very least explore this option for profits right now.

Action takers, movers and shakers, and successful entrepreneurs will pick #3. 😉

See you at the top.


Well, today is the day, it’s August 16th, 2010.

As I mentioned in this blog post about my thoughts, I no longer offer paid marketing consultations as part of my service offerings.  Those of you who took advantage of my 7 “short consultations” will or have been contacted to schedule your sessions.

Here are the services I currently offer:

  • Of course, I will provide marketing strategy and advice as an added-value PART of my writing, just not the official, formal, and paid mentoring sessions that I’ve been providing.
  • My foundational service, writing direct response copy that pulls in sales and leads for my clients.
  • Offline postcards, direct mail packages, and other direct response copy.
  • Magazine articles, I am focusing some of my efforts towards print.
  • “Lifestyle Essays”. These will be rather unique, longer articles (reports?) and will be offered on this blog as downloadable PDF’s in both paid and free format.

So there you have it.  Sorry for the “personal” business stuff…but businesses evolve, mine did, so I thought I would share it with you.