5 Books Every Marketer Is Required To Have On Their Bookshelf

The following is a list of 5 books that every marketer should be required to have on their bookshelf (and have actually read them several times each)… Scientific Advertising/My Life In Advertising by Claude Hopkins Influence (Science and Practice) by Robert B. Cialdini Breakthrough Advertising by Eugene Schwartz Getting Everything You Can Out Of All You’ve Got by Jay Abraham…

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Does Your Marketing Copy Talk?

A big problem I see with many marketing materials on the web is what I call “flowing” copy. Now, I understand that copywriting is a very deep subject, and no one is a flawless or perfect writer…but your marketing copy has to talk. What do I mean by this? Well, an exercise you can do right now will tell you…

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