Sales Letters (Even Long Ones) Aren’t Dead

There have been some courses released recently (and marketing efforts that follow)…which claim that long-form sales letters are dead. ¬†(the link is to the post that inspired this post, not a course) Bull. Some marketers have even claimed they aren’t using them any more. ¬†Their loss. I’m still writing them. This is NOT to say […]

5 Books Every Marketer Is Required To Have On Their Bookshelf

The following is a list of 5 books that every marketer should be required to have on their bookshelf (and have actually read them several times each)… Scientific Advertising/My Life In Advertising by Claude Hopkins Influence (Science and Practice) by Robert B. Cialdini Breakthrough Advertising by Eugene Schwartz Getting Everything You Can Out Of All […]