How A Good Copywriter Can Add Incredible Leverage To Your Business…

You work hard marketing your business, there’s no doubt. But, do you truly see and capitalize on the most important opportunities for profit leverage when they arise? Most business owners don’t.  They keep using one (maybe two) methods of marketing their business, never realizing the full opportunity for incredible profits that awaits. Typical statements from these business owners sound like…

Continue Reading

Here Is What I’ve Been Thinking

Remember when I said “I’ve been doing some deep thinking”? Well, it was about my business model. For those of you who may not know, I’m a writer.  I write direct response copy, articles, and such…while also offering consultation services to people who are using the Internet as a marketing media for their businesses. That has been a VERY successful…

Continue Reading

Sales Letters (Even Long Ones) Aren’t Dead

There have been some courses released recently (and marketing efforts that follow)…which claim that long-form sales letters are dead.  (the link is to the post that inspired this post, not a course) Bull. Some marketers have even claimed they aren’t using them any more.  Their loss. I’m still writing them. This is NOT to say that video doesn’t have a…

Continue Reading