Content Isn’t King

Man, I’m going to shock people from the “typical” school of marketing community today. Folks, content isn’t, and never has been king. Oooooh…Joe is defying common wisdom online today isn’t he? Nope, content isn’t king…and here’s why… Content is a part of something much bigger…the conversation. That’s right, the conversation is king, and always has been. Now for a little…

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