Does Proper Communication Even Matter Any More In Business?

When a client enlists your services, buys your product, etc…it’s sometimes easy to forget how important your product or service is to the life or business of your client.

One of my recent clients was concerned that the potential web designers she was considering for a project weren’t returning her communication at all. Even if the designers are too busy to take on additional work, shouldn’t they communicate that to their potential clients instead of not communicating at all?

Weird. I would think proper communication (both ways, not just one way) would be a normal mode of business online.  Guess it isn’t.

She went on to hire a web graphics person…agreed to terms, communicated well all the way to the end of the project…and POOF!


No communication whatsoever.  No final delivery of the product either.

This web design fits in the business plan of my client…and needed to be finished to move on with that plan. No communication of any type from the designer.


So the lesson here is this…I guess you could literally create a U.S.P. (Unique Selling Proposition) out of simply maintaining real, prompt, and courteous communication with your clients…as sad as that is.


Communicate with your customer base people.

Until the next time we look in the mirror together,

Joseph Ratliff - How well do you communicate?
Joseph Ratliff - How well do you communicate?