My Thoughts On List Building…

There are 2 main schools of thought on building marketing lists in my opinion… 1) ¬†Traditional, two-step “Give me yours and I’ll give you mine” style. ¬†Online, this usually involves a squeeze page where someone has to submit their email address to gain access to a valuable piece of content (if your content isn’t valuable, […]

No I’m Not Going To Tell You!

Hello there Mr./Mrs. List Owner. I just wanted to let you know that I, like 90% of all people, will NOT tell you that I’m not paying attention to your emails. I also won’t tell you if I’m not satisfied with your product or service… So, Mr. / Mrs. List Owner…what are YOU doing to […]