Content Isn’t King

Man, I’m going to shock people from the “typical” school of marketing community today. Folks, content isn’t, and never has been king. Oooooh…Joe is defying common wisdom online today isn’t he? Nope, content isn’t king…and here’s why… Content is a part of something much bigger…the conversation. That’s right, the conversation is king, and always has been. Now for a little…

Continue Reading

What Business Are You In?

Ahhh yes, the ultimate question. Some would say… “I’m in the __________ (niche here) business.” Wrong. Still others would say… “I’m in the marketing business.” (betcha didn’t expect that one huh?) Wrong again. I would challenge that you’re in the business of serving people. Your niche is the industry in which you choose to serve people… Your marketing are the…

Continue Reading