Archives for posts with tag: build your core business


At a local networking event…someone just jammed their business card in my gut.

Then, they started babbling about what they do, right off the cuff.  Ummm…

Do I care at that point?  Nope.

So why do we try and see how many business cards we can hand out at networking events?

It might be what he was taught, or maybe he didn’t know…but in this hyper-competitive business world, where everyone’s attention is divided by 100 (if they aren’t controlling the use of their time)…

Do you think jamming a business card in someone’s face is an effective networking tactic?

Besides, if someone were actually interested enough in connecting…shouldn’t the connection be more meaningful?

It takes time to develop key relationships folks…it is NOT an overnight, instant gratification thing.

Especially if you want to develop a relationship with someone who already has several key relationships built.

So, if you’re interested enough, take time to develop a real relationship with people…and you’ll find that 4 key relationships beats the HELL out of 100 fake ones…period.

You’ve probably heard on the news that major companies are failing left and right in this recession economy (no, I am not making excuses for them).

Circuit City, major automakers, big financial companies, etc….etc…

I believe there are 2 primary reasons they are failing:

1)  They hire minimum wage workers for their critical customer engagement points like sales and support in efforts to please their shareholders (showing their freaking greed and lack of concern for their customer experience).

Circuit City is a prime example of this…but many companies just “put a warm body” out there for their customers, and give that employee some weak sales and product training, then expect that will be “good enough” for their customers…so long as the losses from complaints and refunds doesn’t exceed the profit savings gained by not paying for seasoned help.

Guess what big companies…this model doesn’t implement leverage properly…and while you might be making a profit…you’re not making the profits you could be if you leveraged good salespeople or support personnel instead of unskilled labor with weak training.

Grandpappie used to say “You get what you pay for.” That couldn’t be more true when it comes to leveraging your sales and support staff to big profits.

But as many things work in our business world, the “guys at the top” of these companies are more concerned with short-term profits than the leverage and big-time sales they could be generating…so nothing will change most likely.

2)  They play the blame game on conditions that really have nothing to do with why they are really failing.  One example is displayed on news media “______________ (insert random big company CEO here) blames this downturn in sales on the current recession/economy”.

When they play this blame game…they are basically saying “We’re too fucking lazy to pay real attention to the real reason we’re failing, so we’re going to put our heads in the sand and ride this situation out and hope we can return to our ‘minimum expense, cheap profits’ methodology at some point.”

All I have to say to this is “Wow.”

So what can you learn from this?

Never forget your roots, and design your business systems around the main growth staple for businesses everywhere, people.

As I have said 100 times or more…business is about people, people. 🙂

Joseph Ratliff - How are you treating your customers?

Joseph Ratliff - How are you treating your customers?

P.S. As a follow up to this post, Perry Marshall has also blogged about this and has a MP3 file you can download of one of his mentoring sessions.

Ideas and action can be taken at a much faster pace than your business grows.  If you don’t keep this in mind, your business can die from you going in a thousand different directions…

Lemme explain…

Because of the Internet, and technological advances, we can move faster than our business.

It takes time to build a loyal following of customers, then build a solid profitable relationship with those customers, then set processes in motion to get new customers into the sales funnel.

Time, which it seems, we don’t have.

But that’s an illusion…just because we could implement 1000 different ways to make money…doesn’t mean we should at all.

In fact, your original “core” business suffers from the lack of focus that happens when you start to examine the many other avenues of revenue.

So, what’s the lesson with this short post?

Build and develop your core business until it thrives without your direct involvement on a day to day basis…then, and only then, should you start to examine expansion into other streams of revenue.

Multiple streams of income are good…

Multiple streams of well-developed and sustainable income are better.

Until the next time we look in the mirror together,

Joseph Ratliff - Your Partner In A Business You Can Count On

Joseph Ratliff - Your Partner In A Business You Can Count On