Blogging Returns (But It Never Left)

Ahhh, blogging (the act of writing a website known as a blog).

On a slow news day, the media (sometimes including the more mainstream media) likes to claim thedeath” of blogging.

I’ve written many times on this blog, that the use of a tool like a blog to publish your writing will not die.

Ever.

So, there is nothing, that is no “death,” to “return” from … as some prominent bloggers are claiming.

It. Never. Died.

Some writers just decided to do something else, maybe they got bored, tired of writing on a blog, whatever.

But some writers are pointing to what is actually an interesting trend of sorts that ties in nicely with the faux return of blogging.

It’s being called “Big Internet.”  (a term coined by Nicholas Carr, writer of The Shallows)

We talk about Big Oil and Big Pharma and Big Ag. Maybe it’s time we started talking about Big Internet.

Maybe these companies like Facebook, Twitter, Google, etc… that offer the use of free tools and platforms in exchange for data…

… maybe their “deal” isn’t as good as it was before?  It’s part of the reason I left Facebook a long time ago.  I deleted my Google Plus account too, mostly for the same reasons, leaving only Twitter and LinkedIn for my use.

Maybe “Big Internet” is exactly the right term to describe these data monoliths … maybe not?

I’ll certainly be keeping my eye on that.  But blogging, that’s here to stay, never left, and you should decide for yourself if you’re going to use a blog, or not…

… either way, it won’t make big news.

Writing Slowly

Who said you had to blog every day?

They’re wrong.

Write slowly.

I am.

The book, “Slow” will be published in 2014, but it might be slower than that.

As for this blog, why not subscribe in a feed reader other than Google Reader (which is going to pasture), and you’ll be able to keep up with the slow updates.  (Feedreader.com, Feedly, RSS Owl etc…)

Why Stop At Calling Yourself A Blogger?

Aren’t you more than that?

Even if you’re a person focuses on using a blog as your primary marketing device…aren’t you really first a business owner?  An entrepreneur?  If you only blog for personal reasons…a creator?  An artist?  Even a writer?

This “magical” labeling of people as bloggers (or worse pro-bloggers) means absolutely nothing.  Zero, zilch, nada.  Even the alternative labels above mean nothing really…as this all really boils down to two things…

What have you done (i.e. added value to people’s lives) and what are you going to do (i.e. change the world somehow, even in a small way)?

There are people out there who need you to believe that “blogging for money” is the “next big thing”.  And before you fire up your email program, I’m not talking about the original “ProBlogger” Darren Rowse either.  He even admits in his book that blogging makes money with both direct and indirect sources (I’m willing to bet the indirect income probably makes more).

Brian Clark at Copyblogger freely admits that his extremely popular blog actually doesn’t produce the majority of his income (not even close).  It’s a credibility enhancer and marketing tool for his products (read:  his business).

What do these two entrepreneurs with “A-list” blogs prove?

Blogs are a tool used to express your ideas, and for business people…used to market those ideas, products, and services…nothing more.

Either way you use a blog, whether it be to express your opinions to the world (a la the personal type of blogging)…or to market your business, products, or services (which by the way includes advertising being sold on a blog)…either way you use a blog…it represents a tool to accomplish a task, nothing more.

So why stop at only calling yourself a blogger (or pro-blogger, whatever)?  Aren’t you short-changing yourself if you do?  Are you limiting the potential of your business if you do (i.e. tunnel vision, myopia, etc…)?

A “Secret” Method For Getting Traffic To Your Blog That You May Not Have Thought Of…

Driving traffic to your blog.

It’s one of the tasks that sometimes easy, and sometimes not.

Here’s another “weapon” you may not have thought of when getting traffic:

Re-tracking old posts.

When you read blogs on the web, have you ever thought “Man, I have an older post that would fit this conversation pretty well”?

Well, if you do, use your blog’s search function, find it, make sure it fits the conversation…then find the date of the post, and use your admin area to edit (if you have WordPress, which most blogs do).

Link appropriate keyword text if possible to the new post you were reading on another blog, and then add the new link to that post to your “trackback” area, and hit “Update post”.  So long as the blog author allows pings and trackbacks, your post should link to their blog post in minutes to days.

Once you get this process down, it shouldn’t take you but a few minutes to fully execute this strategy.  That’s worth a few extra visitors and subscribers right? Plus, if you get visited by the right blog owners, they may take your post and share it themselves…which gives you even more traffic.

Simple.  If you feel your readers could benefit, please share this post, or link to it…and feel free to comment with more traffic strategies below…