Tag Archives: 4-hour workweek

The Phone Rings…And You’re Probably Getting It

I’ll bet that if the phone rings while you’re reading this, you’ll run from here to that phone (or pick it up) and answer it, no matter what.

Ring ring!

But why?  Isn’t that what answering machines and voice mail are for?

Imagine if you were the one in control of your time, and didn’t have to run across your big house to get it…just to hear one of those annoying telemarketers on the other end.

I know there’s a such thing as caller-ID, but why run across your house to look?  Why not finish whatever it is that you’re doing…THEN answer the message you get on your machine or voice mail?

And before I hear a “But it’s rude not to answer the phone when it rings” or any thought that even comes close to resembling that…it isn’t.

So, I challenge you to turn your ringer off, and check voice mail (or your machine) when YOU want to…not because that ringing sound made you.

At first, it will be challenging, you think that there “could be an important call you’re missing.”

But I’m not asking you to NEVER answer your phone, just not on it’s command…instead on yours.  Even if the call is important, NOTHING is important enough to keep you running back and forth every time the phone rings.  (you’ll actually discover that 95 out of every 100 calls or so aren’t really that important at all)

Plus…

The feeling of liberation you’ll feel  when you’re back in control of this part of your life will astound you.

So get to it…regain some control of your life.

Here Is What I’ve Been Thinking

Remember when I said “I’ve been doing some deep thinking”?

Well, it was about my business model.

For those of you who may not know, I’m a writer.  I write direct response copy, articles, and such…while also offering consultation services to people who are using the Internet as a marketing media for their businesses.

That has been a VERY successful model, by the way.  I’m seriously into the “lifestyle business” it has provided me and my family.  From working when I want to (literally), to being able to provide for my family, this business model has served me well.

Now it’s time to expand on the “lifestyle” part even further and be a writer…

Here is what I WILL be doing effective August 15th, 2010:

After some deep thinking, and soul-searching…I’ve discovered that the best ways I can serve people best is to write, but on a different level.

I will no longer be offering marketing consultations as part of my business model, and I’m expanding the writing part of my business model.

Of course, I will provide marketing strategy and advice as an added-value PART of my writing, just not the official, formal, and paid mentoring sessions that I’ve been providing.

So here’s what I will offer from this point forward, effective August 15th, 2010 (have to wrap up current contracts)…

  • My foundational service, writing direct response copy that pulls in sales and leads for my clients.
  • Offline postcards, direct mail packages, and other direct response copy.
  • Magazine articles, I will be focusing some of my efforts towards print.
  • “Lifestyle Essays”.  These will be rather unique, longer articles (reports?) and will be offered on this blog as downloadable PDF’s in paid and free format.
  • And more…

So that’s why I’ve been thinking.

It’s said our businesses go through a transformation as we discover how best to reach our markets, and make the bigger-scale shifts in the economy that we want to in our “missions” as entrepreneurs.  This is how I will make mine.

Until August 15th, I will be offering “shorts”, or those short marketing consultation sessions (up to about 4 hours at the longest).  These “shorts” will be offered in 2 varieties…

Up to 2 hours of hard-hitting marketing advice or a kick in the ass (whichever or both as needed) :  $197.00

Up to 4 hours of hard-hitting … you know:  $297.00

I will only sell 7 of these sessions in either format (remember, mine is a lifestyle business 🙂 ).  Once they’re gone, they’re gone.

IMPORTANT: But just because you want one, doesn’t mean you’ll get one. To qualify, send an email with your preference of 2 or 4 hour session in the email body.  Send that email to joe@josephratliff.com .  We’ll chat a bit on Skype, or over the phone (via email?) to make sure what you need and what I offer are a fit.

I look forward to offering paid marketing consultations, one last time.

One Of Life’s Most Powerful Questions…

Most people just surf through life like “drones”, doing whatever comes along, being “busy” for busy sake, and hating their jobs.

These people never ask an all-important question:

Why?

  • Why do they continue working at a job they hate, wasting their lives for the illusion of “retirement” (over 80% never have enough money to retire on to begin with).
  • Why do they work 40-plus hours a week for “status”?  (your sacrifice doesn’t even go noticed most of the time, and is expected the rest of the time)
  • Why do they “settle” at all?  (there is some quote out there that says what you settle for is what you get, no matter how bad it is, or something like that)
  • Why do they allow other people to control their time?  (if you don’t control your time, someone else will do it for you)
  • Why, if other people are controlling their time, do they complain about being so “busy”, when it was their choice to allow other people to control their time to begin with?  (you know, you can say no right? It’s ok)
  • And on, and on…

We all make conscious choices that allow our lives to be shaped, when we slow down or stop making those choices…outside influences do that for us…and we have to live with the consequences.

So start choosing to live, always ask “why?”, and enjoy your 70 or so trips around the sun.