I hear it from potential clients all the time (before they hear my fees, and feint).
“Joe, I tried that Facebook stuff, and it didn’t work.”
“Joe, what’s the fastest way to get number one rankings in Google by using Stumbleupon?”
“Joe, I can’t get any sales increases using the social media, you’re full of shit…that stuff is only for teenagers!”
Or a variation of the above.
<inside Joe’s head at that exact moment> SHIT, you’re kidding right?
<actually coming out of Joe’s mouth to the potential client at the same exact moment>
Easy now, you’re just going about social marketing and social media the wrong way…with the wrong mindset is all. What do you expect? The key concept surrounding these sites… is the word social. Nowhere in any of the concepts surrounding those sites does it infer “instant results that you can obtain because you’re using a different method of marketing”…come on now Mr./Mrs. Potential Client…what did you really expect?
I love it when people think there is some sort of magic marketing media, message, or method that will bring instant results…doesn’t exist. That’s why it’s called business building.
Granted, no one should ever tell you that it’s not possible to make money quickly…because it is…in fact it’s your responsibility to operate to obtain obscene profits in as short a time as possible…
But you’re missing the boat with social media marketing if you think for a second that you have the right media to directly market your products or services.
Bzzzt! Wrong answer, thank you for playing your game.
But, before you close this post (not a good move)…and confirm your suspicions about sites like Facebook, Stumbleupon, Digg, Yahoo! Answers, etc… stop and think for a second.
They are social media sites people! That means some form of social interaction must take place before you can even think of profiting. And, the kind of profiting you are probably thinking of right now isn’t the main benefit of the social media.
When you ask some total stranger in a bar to go out on a date, which approach is better?
1) Hey there stranger…you look sexy…wanna go out on a date with me?
2) Hi, my name is Joe…what’s yours? Oh, you’re from _______? Wow, tell me a little more about that… (and on and on)…
Keep in mind I have been married for 17 years now…so my “pick up lines” are a little rusty…but you get the point… #1 is direct marketing, #2 is social marketing…and over a longer term, #2 will be more effective as you get to know more strangers right?
Look, if you want to try and peddle $7 ebooks on the social sites…you will fail…I guarantee it. In fact, unsubscribe from this RSS feed right now, and subscribe to this one instead (you need to learn the basics first).
But…if you can now see the social media for what it really is…a chance to build a HUGE following…and resonate with the audience that will resonate with you (for more than just sales…how about JV partnerships that can bring you the cool money)…then you get it.
Nothing in business that is HUGE for your business comes without a little work. 🙂
Until the next time we look in the mirror together,