Joseph Ratliff Writer, Researcher, Thinker

Can Internet Marketing take your business to the top?

From The Overture Keyword Selector Tool you will see the millions of searches done to a certain keyword.

When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site, and then dollars to your business.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It’s absolutely free.

Too good to be true? Nope. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. Be sure to include valuable information in the article for the reader…then we can talk about conversion rate for your business.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories such as Ezine Articles that get good web traffic and in no time your web site will be crawled. Don’t forget to include a complete byline or contact information with each article you write. Including your website is especially important.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you to establish yourself as an AUTHORITY in your particular industry.

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount. There is more to come…so stay tuned to this blog.

Joe Ratliff

Are You Leaving Your Yellow Pages Advertising Results To Chance?

Well are you?

When a potential customer looks through the Yellow Pages, they are looking for someone to help them with something pretty specific (i.e. plumbing, auto repair, attorney, etc…). This is about the most targeted prospect you are going to get in your marketing efforts…yet I can tell you that you are missing out on about three to four times the potential that your Yellow Pages ad will deliver!

So do me a favor right now…

Pull out your copy of the Yellow Pages and look up Auto Repair. What do you see? That is right, almost all of the ads are the same! Why is this I wonder? What would differentiate your business from the other businesses in your particular section of the Yellow Pages?The reason that almost all ads are the same within a particular section of the Yellow Pages is that they are designed by the Yellow Pages company that produces the book or sells the advertising! There is no opportunity for market differentiation with the “cookie cutter” approach that most Yellow Pages advertising companies (the ones that sell the space) use in their approach when they position and place the ad…and speaking of positioning…could you be in a better spot so your ad stands out?

What about trust and credibility? Does your Yellow Pages advertising separate itself from the competition in these KEY areas?

Can you really say that your ad “separates” itself from the crowd? If the answer is no…then you need to rethink your marketing through the Yellow Pages, and quit wondering why you fork out $300 or more a month and get no results!

That is all from this month’s tip…keep tuning in…because we are just getting warmed up here!

Joe Ratliff

When the going gets tough, can you afford to market?

Can you afford not to? Do you want to grow your business in the tough times?

Do yourself and your business a favor and click on the Google pic above, then do a search for business marketing ideas…how many different ideas come up?

I already know the answer to these questions, so don’t worry about emailing me or anything. It is during the tough times that I can almost assure you most other businesses have also cut their marketing budgets, among other expenses like training, supplies, and other necessities to run a business. The fear of becoming unprofitable is overwhelming isn’t it?

I am writing this May’s tip to tell you that because most of your competitors and other businesses are not devoting as many resources to marketing during the tough times…That you are in prime position to take advantage of the situation! Get out there and market your business! The “marketing traffic” is down, so your message will be more clearly received when not combined with as many other messages during these times. Some quick ideas (and inexpensive ideas) to take advantage of:

1) Speak in front of groups of people at your location or at a hotel with useful information related to your industry. For example, an automotive business owner may have a “clinic” on a topic pertaining to vehicle maintenance.

This event at his/her shop would include beverages and hot dogs or other refreshments. Advertise in the local paper and throw away papers three weeks before, then two weeks before, then the week of the event you are going to hold. At the event, you make contact with the buying public interested in what you have to say.

How wonderful is that?

Distribute your promotional materials freely, complete with incentives for the new clients to do business with you. While you may not sell anything depending on the type of business you operate, you have made contact and put your name in front of the buying public.

2) Offer a irresistible discount or free service or items as a means of drawing people to your business. Advertise something that the buying public just cannot resist, even if you “cringe” at the thought of giving something away.

Remember, these are tough times, and you are going to be doing what other businesses will not to continue to drive customers through your doors.

Remember also to advertise this discounted “loss leader” through a newspaper, magazine, or by just going out to a public place and handing out flyers.

Also, make sure that you have other items or services to sell when the customer traffic is flowing.

Thanks for viewing this months tip.

Joe Ratliff