Local Internet Marketing Myopia
1. A visual defect in which distant objects appear blurred because their images are focused in front of the retina rather than on it; nearsightedness. Also called short sight.
2. Lack of discernment or long-range perspective in thinking or planning: “For Lorca, New York is a symbol of spiritual myopia” (Edwin Honig).
[Greek mupi, from mups, mup-, nearsighted : mein, to close the eyes + ps, eye; see okw- in Indo-European roots.]
my·opic (-pk, -pk) adj.
---> Source of the definition freedictionary.com
There’s no doubt, some of the “craze” in the make money online circles is marketing direct marketing website services and SEO (search engine optimization) services to local small businesses.
Some people are taking things as far as involving direct marketing in those lists of services.
If all you are focusing on are these simple concepts with your clients, even worse, only focusing on using the Internet to market small local businesses…you’re suffering from a myopic view of the total potential (and big-picture income for you by the way).
You can start a lead-generation program with them…you could improve their “already-in-place” marketing…or at an advanced level, you could even start to talk about how each part of a marketing process can be custom-tailored to the type of customer that process is serving.
And on…and on…the possibilities are endless, and they are NOT only existing online.
With your knowledge of marketing, online or offline, what other ways can you think of to ignite your business with your clients?
(don’t worry, I’ll cover more on this topic going forward, like setting up lead gen systems you control at first to deliver a small amount of free leads as a “front end” offer to potential clients etc…)