It Isn’t About…

Folks, it isn’t about Twitter…

It isn’t about Facebook, or Foursquare, or Digg.  It’s not about any one of those tools (which is all they are by the way).

It’s about the entire Internet. Quit getting wrapped up in a single tool to build a presence or business online…which is like trying to use a wrench to build a whole house.  It can’t be done…because you need a screwdriver, hammer, and a whole host of other tools.

(a really big secret is you have to know how to build a house too…but I don’t want to open that Pandora’s Box)

So, the point of today’s lesson is simple…if you’re trying to figure out how to “make money using Twitter”, or make money with Facebook advertising by themselves…open your eyes.

It’s much bigger than that.

See the whole picture, you’re using tools (Twitter, Facebook, Digg, etc…) within a bigger “toolbox” (the Internet) which is part of an industry (Marketing), which is building your house (your business).

Don’t limit yourself people.

Until the next time we look in the mirror together,

–Joseph Ratliff