Here Is What I’ve Been Thinking

Remember when I said “I’ve been doing some deep thinking”?

Well, it was about my business model.

For those of you who may not know, I’m a writer.  I write direct response copy, articles, and such…while also offering consultation services to people who are using the Internet as a marketing media for their businesses.

That has been a VERY successful model, by the way.  I’m seriously into the “lifestyle business” it has provided me and my family.  From working when I want to (literally), to being able to provide for my family, this business model has served me well.

Now it’s time to expand on the “lifestyle” part even further and be a writer…

Here is what I WILL be doing effective August 15th, 2010:

After some deep thinking, and soul-searching…I’ve discovered that the best ways I can serve people best is to write, but on a different level.

I will no longer be offering marketing consultations as part of my business model, and I’m expanding the writing part of my business model.

Of course, I will provide marketing strategy and advice as an added-value PART of my writing, just not the official, formal, and paid mentoring sessions that I’ve been providing.

So here’s what I will offer from this point forward, effective August 15th, 2010 (have to wrap up current contracts)…

  • My foundational service, writing direct response copy that pulls in sales and leads for my clients.
  • Offline postcards, direct mail packages, and other direct response copy.
  • Magazine articles, I will be focusing some of my efforts towards print.
  • “Lifestyle Essays”.  These will be rather unique, longer articles (reports?) and will be offered on this blog as downloadable PDF’s in paid and free format.
  • And more…

So that’s why I’ve been thinking.

It’s said our businesses go through a transformation as we discover how best to reach our markets, and make the bigger-scale shifts in the economy that we want to in our “missions” as entrepreneurs.  This is how I will make mine.

Until August 15th, I will be offering “shorts”, or those short marketing consultation sessions (up to about 4 hours at the longest).  These “shorts” will be offered in 2 varieties…

Up to 2 hours of hard-hitting marketing advice or a kick in the ass (whichever or both as needed) :  $197.00

Up to 4 hours of hard-hitting … you know:  $297.00

I will only sell 7 of these sessions in either format (remember, mine is a lifestyle business 🙂 ).  Once they’re gone, they’re gone.

IMPORTANT: But just because you want one, doesn’t mean you’ll get one. To qualify, send an email with your preference of 2 or 4 hour session in the email body.  Send that email to joe@josephratliff.com .  We’ll chat a bit on Skype, or over the phone (via email?) to make sure what you need and what I offer are a fit.

I look forward to offering paid marketing consultations, one last time.