I know, I know…
Please allow me to explain, because this is an instant profit generator for your business.
I mean it.
If you own a business that offers multiple products or services to your market…how do your customers find out the ways that your business can benefit their lives?
Do they have to actually ask you? I mean, is it their fault if they don’t do enough research and find out from other sources what you have to offer?
Nope, it isn’t their fault…it’s your fault…and your responsibility to educate your customers how your business can benefit their lives.
“But Joe, I have a website/brochure that does all of that. Man, your a moron…telling me that I have to educate my customers on all of the services/products that I offer. Plus, they never ask me what I offer, so I assume they don’t want to know.”
When a business owner replies this way…I naturally challenge them:
“Ok, Mrs. Business Owner, so what you are saying is it is your customers responsibility to use your brochures and websites etc… to educate themselves on your business and its offerings? What if they don’t understand everything you offer? What if they don’t want to read your website or brochure to find out how about every way you can help them?”
“Mrs. Business Owner, how are you going to get your message across?”
* A client hires me to execute the marketing for their business using my Hidden Marketing Assets system.
* During the process, we uncover that my client’s business lacks a system of marketing to their existing customer database. This requires that copy be written for the mailers to go out to that database. Well, I can tell you that my client will pay me fees to write that copy on top of the fees for executing the database marketing effort.
Because in the beginning of any relationship I develop with my clients…I educate them on the value of copywriting as part of their marketing process…then I inform them that I offer that as well.
My consulting relationship just had some value – added…because I ensure that my clients are aware of, and educate them on the value of, every one of the services that I provide.
And this can happen for you too. You cannot trust that your website, brochure, or other marketing collateral will do this all – important task.
If you have sales staff, they need to be trained properly in offering and educating your clients on your entire menu of services or products that you provide and offer these to your new and existing customers. If you have not done this very well up to this point…this is an instant source of cash flow for your business.
As a bonus tip for today…
Go to your existing customer database if you have one. Start the process of educating and marketing all of your services or products to them, one at a time.
Cha Ching 🙂
How do you market these extra offerings to your customer base?
To your business success,
And Author of The Profitable Business Edge