The Clickbait Culture

“The best minds of my generation are thinking about how to make people click ads,” he says. “That sucks.” ~ Jeff Hammerbacher — Source

Do we need brands like Red Bull, which have very shallow product lines, to become media companies and produce content?

Do we need to keep encouraging the culture we have for creating “clickbait headlines” and shallow, meaningless “tabloid style” journalism and content?

Finally, what are we going to do about all of this “internet pollution” we are creating from posting crap?

These are questions that will guide our media culture going forward.

And to subvert this “whore house” of content … we need to wake up.  We need to quit being satisfied with a “click this, click that,” “15 seconds then on to something else” type of society.

Read more, do more meaningful stuff, and connect with people.

Solve bigger world problems than creating an app that says “Yo.” (seriously?)

Find a cure for cancer, figure out the big solutions to our climate problem, help to bring peace and humanity back into our lives etc…

1.  Focus on the stars … and hopefully we will all reach the Moon.


2.  Read the next gossip about Kardashian … the next clever bit of PR from Red Bull Media … listen to stupid songs about “random red couches” etc…

One gets society somewhere, the other gives you temporary excitement (I suppose).

Readers United (Statement from the Amazon Books Team)

Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.

The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.

Read the entire statement (and possibly email the CEO of Hachette yourself) at

It’s quite baffling to me how Hachette can continue their tactics beyond this point.

Below, is a copy of the letter I emailed to Hachette CEO Michael Pietsch…


Mr. Pietsch,

You’re probably receiving an extra volume of email due to a recent letter published online at, so I’ll make mine brief.

I’m a reader of many books per year.

While do not purchase that many e-books as a regular course of my reading, only having 183 of them on my tablet, I do have an extensive library of printed books.  I purchase most of them via

I’ll get right to it, in my opinion you and your company are on the “wrong side of history” as it pertains both to the pricing of ebooks, and operating a publishing business within the context of our digital culture in general.

If you want to price your ebooks higher, stop selling them on, and simply sell them using other available distribution channels at the price you wish to sell them.

I think you’re gambling your company’s future profits by doing so, and I will not restate the number of reasons for that line of thinking.  All of those reasons are published both in Amazon’s recent letter, and via a multitude of thoughtful blogs on the Internet.  (via J.A. Konrath, Barry Eisler, and David Gaughran’s in particular).

But if you feel that strongly about the pricing of your titles, end this negotiation with Amazon now (along with your rather silly PR stunts), and simply sell Hachette titles elsewhere.

You will lose at least one reader by ceasing to sell on, but I suppose you will gain the satisfaction of maintaining the ebook pricing structure you would like.


Joseph Ratliff


You can sign the petition “Petitioning Hachette for low prices, and fair wages” here on their site.

Why Amazon Is Not A Monopoly (Yet)

This Amazon and Hachette negotiation has people all wound up in a tizzy.

Some, who seem to “side” with Hachette in these negotiations (NOTE:  there are NO sides, this isn’t a “war” except in the media), trot out the following line (or some variation of it):

Amazon is a monopoly, so watch out, they are going to take over the book industry.

The quick version is … no, they aren’t a monopoly, and I don’t think they are going to be one any time soon.

There are plenty of alternatives to Amazon in terms of books (Powells, Barnes and Noble, independent bookstores etc…), but Amazon doesn’t just sell books.

Amazon is a retailer that uses digital technologies better than most companies, and applies them to its business with a model similar to (not exactly like) Wal-Mart.

So if you think Amazon is a monopoly, are you going to call Wal-Mart a monopoly too?

Amazon isn’t a monopoly because they haven’t even come close to “eliminating” all competition so they can completely control (raise, not lower) pricing.

The legal definition of monopoly from here: http://legal-dictionary.thefre…

An economic advantage held by one or more persons or companies deriving from the exclusive power to carry on a particular business or trade or to manufacture and sell a particular item, thereby suppressing competition and allowing such persons or companies to raise the price of a product or service substantially above the price that would be established by a free market.

Amazon doesn’t have any “economic advantage” as it pertains to this legal definition yet, not even close. I don’t see them ever getting this advantage, because, well, Wal-Mart is also a competitor for them as well on retail items.

So can we stop this “Amazon is a monopoly and a great big bully, WAH!” nonsense?