An app called Yo has been developed in our culture.

Some people like it, some people don’t.

I absolutely do not see the point an app like “Yo” has in our society at all.  What problem does it solve?  Are projects like these representative of where our society is heading (entertainment only, useless apps)?

How many different ways do we need to entertain ourselves?

When does “excess” cross the line into “too much”?

I hope Yo and future apps like it aren’t even part of the answer to that question.

We are wasting (as in flushing down the toilet) the intelligence and talent we have, and the opportunity we have with currently available technologies to create great things.

We DO NOT have time to waste either, the climate is changing as we speak, we are needlessly killing each other, and we are needlessly dying of completely preventable causes.

That, and our economy is going to hell, drug companies are becoming thoughtless monoliths … what else do we need for a wake up call?

NOTE:  I hate having to write so negatively, but it’s reality folks.  At some point reason and rationality have to overtake our absolute failure to objectively look at the real world and the big picture.

I recognize “some” people are working on the bigger problems, but why not devote the expertise and talent that went into creating “Yo” towards those same problems?  It might be fun to create things like Yo … I get that … and I get that we are all free to do our own things … but at some point we have to get our heads out of the sand and pay the piper.


And The Big 5 Publisher Whining Continues…

Steven Zacharius, a respected CEO for Kensington Publishing, responded to my comment from this post on Hugh Howey’s blog.

Here is what he said:

Readers have not spoken. Amazon has spoken. There job for their shareholders is to build their companies bottom-line. They’re doing this by capturing marketshare by discounting prices and eating the difference when they want to. They can afford to do this because of their size. They can absorb taking a loss to capture readers into their proprietary system because they’re making money from other things like distributing other products and their many service….Amazon Web Services, which hosts websites.

Here was my reply to him on the same blog…

Amazon isn’t saying anything, that influences why I buy from them or not. It’s what they DO that influences why I buy books from them.

They take care of the customer, they provide good shipping options, and they know how to pack a book. Then, there is their selection, I can find any title (just about) that I want from them.

Yes, Steven, the readers “speak” with their dollar.

But let’s address a few of your points, one by one…

1. You said: “There job for their shareholders is to build their companies bottom-line. They’re doing this by capturing marketshare by discounting prices and eating the difference when they want to.”

Okay, and? They are a for-profit business and not a charity, correct?

2. You said: “They can afford to do this because of their size.”

Okay, and? They have built their business to that “size,” which has nothing to do with monopolizing a market (if the market is big enough, and the book market is). Also, I don’t think Hachette is exactly “small,” right Steven?

And, in terms of pricing, which people seem to keep using as a point towards the supposed “Amazon bullying” theme … if pricing is all you can compete on … then Amazon will win the battle, and that’s business plain and simple.

Oh yeah, and low price for a title, all other things being equal in the value equation for a product like a book, is what a customer will pick… IF there is no other value to exchange for their dollar.

3. You said: “They can absorb taking a loss to capture readers into their proprietary system because they’re making money from other things like distributing other products and their many service….Amazon Web Services, which hosts websites.”

Okay, and? So, Amazon built their business by correctly placing business “bets” in various areas, and their results shine. I would have to ask is Hachette competing with Amazon as a whole, or just doing the “book business” better than Amazon (hint: Hachette’s trying to bite the whole elephant)?

Do I want just one company providing me everything in certain categories, like Amazon does? Well, if that’s the best option for my money, the best “value” … then yes.

BUT … the reason Wal-Mart hasn’t killed off every single business in the categories they sell within their stores … and the same theory will apply to Amazon…

… is there are businesses who add unique value where they can differentiate FROM the behemoths like Wal-Mart and Amazon.

I shop them (hint: I don’t go to Wal-Mart, ever, for anything … and it’s because I’ve found the businesses that do it “better” because price isn’t my first consideration).

So let’s get back to this pricing thing…

Hachette wants to sell ebooks at a higher price point, Amazon wants to sell ebooks at a lower price point (remember, this is the digital world).

Do you think that Amazon is trying to keep those prices down “because it can” or perhaps because they’ve recognized that they can sell more units, “turn” more ebooks that way?

Digital provides profit continuously, because of the unlimited shelf space.

Hachette wants to raise prices on ebooks because it wants to maintain the price point (or justify the price point) of their print versions.

There really isn’t another reason to try so hard and keep prices closer to the rest of their product line, when the market (the readers, who speak with their dollars) wants to pay much lower prices for the digital product in the first place.

I’m not saying print will die, or anything like that … but I am saying that print had better find a way to price itself closer to the digital market IF Hachette wants to keep that business running smooth.

Because in the end, you’re right, Amazon is a mighty big company who has a proven track record of successfully placing the right “bets” in business, especially when it comes to online selling.

Does Hachette, even at its size (and profits, they aren’t poor either) want to compete with a giant like Amazon on what has proven to be THEIR battleground (digital business)?

If I were Hachette, I would start by listening to guys like J.A. Konrath, Hugh Howey, and Barry Eisler … and listen to them very closely.

Because time is running out for outdated publishing business practices, and Amazon figured that out a LONG time ago.

An Open Letter To BP

Dear BP Executives,

The recent oil spill catastrophe should have proven to you that taking shortcuts isn’t profitable. At least I hope so.

However, there lies one big problem with your “solution” to what seems to be your serious errors in judgment.

This 20 Billion dollar fund you have set aside, the commercials on TV keep hammering on us that you HAVE set it aside…

I want to know when you’ve paid EVERY dollar to the people affected by this mess. I don’t want to keep hearing that you have set that amount aside…which really means nothing when you think about it (money set aside for people, isn’t yet PAID to the people).

And that means ALL 20 billion dollars, every single dollar…PAID to the people that deserve it. Do not take one more minute than necessary to do so (this isn’t an insurance claim, it should be coming directly from your profits, so if you have to pay WAY more than 20 billion, even in a few “false” claims, let’s be honest, you deserve it right?).

So, get to work on your TV commercial, and start paying those claims left and right so the people who have suffered as a result of your actions can at least have SOME peace in their lives.

And, just so you know, I live in Washington State, and have no family connections or any ties to this matter.

Hopefully the next TV commercials I see will show proof that you’ve paid the 20 billion out to deserving families. Then, you can take more profits and start the clean up for the next 10 years (there’s more to it than just cleaning a few beaches by the way).

You’ve made your bed, now it’s time to sleep in it.

Joseph Ratliff

If You’re Close To Perfect…You’re Probably Missing Something Else More Important…

“There’s a little dust on the TV stand…”

“I can’t go out there looking like this!”

“OMG, we missed this little detail…what will they think?”

Ahhh…the urge to make everything perfect.

It’s an urge that is seemingly justified…but if we were to ask ourselves a simple question…we probably would begin to wonder if it really is justified.

By trying so hard to make things so perfect, what am I missing that would be more important than all this little stuff?

It’s funny, when some people claim to be soooo busy they can’t make engagements, can’t enjoy life a little more, can’t go on that short vacation…

…yet they are at home making sure that one tablecloth, that tiny bit of dust on the TV stand, or that little bit of paint on the deck gets taken care of.

I mean, heaven forbid if someone were to come over to your house, and spend time with you before you dusted.  I’m sure they will turn you in to the authorities or put you on YouTube if that dust didn’t get taken care of right?

Wrong.  People don’t care for the most part…and for the very few that actually will notice and say something to you about that dust…why do you care?  Are you living by their rules?  Was there some sort of law put into place that says if there’s dust on the TV stand you’ll be prosecuted?


Why is it a big deal then?

Couldn’t you let this type of stuff go and enjoy life a little more?  What if you had a heart attack and died today…would your legacy be that dust on the TV stand?  Or something else?

Think about this today.  We only have an average of 72 or so trips around the sun folks…let’s act like it.


People are funny sometimes…

When there is a topic of polarizing discussion…such as “vaccinations”, or “government involvement in our lives”…it’s rare to see someone who objectively looks at both sides of the debate.

There are usually two sides to a debate, and hardly ever have I witnessed someone “swayed” to the other side of an opinion.

Hardly, ever.

Normally, it wouldn’t even hit my “radar”…but this does, because I foresee a time period coming up where one side of various debates is going to have to be strong enough to sway a majority to the other side…one way or the other.

Vaccination:  one side of the “are vaccines good for you?” debate will have to resolve to a major degree.

Government:  one side of the “are we heading towards socialism?” debate will have to resolve as well.

And on…and on… these and other debates will have to resolve to some degree.

Bottom line, I can see where a major revolution is coming folks.  First in the U.S., then possibly worldwide.

Get ready. 😉