Archives for category: Marketing Rants

I’m quite surprised at some internet marketers right now (even some seasoned ones).

“Ooh, Ooh!  Video is the next big, shiny object, let’s completely shift our marketing methodology and use video by itself only!”

Don’t get me wrong, video is certainly a very important part of an online marketing process, and closely corresponds to trends in how people are using and engaging  in content (for now)…but that’s it.

That’s where video’s importance ends folks.

So, let’s cover the inspiration for this post…

(and some of this may resonate with you too)

…I receive an email telling me about a “shocking” video on affiliate marketing…

…I click the link to watch the video…

…and I can’t control the video at all!  (no play/pause/stop controls)

The video just plays, and of course it’s a pitch with very little content (if any at all with this particular one).  I don’t even know how long it was, but it starts playing (automatically)…and won’t let me control the video to determine how I want to watch it.

And before a get the email…yes…I AM a part of this market, as I like to observe different ways to promote affiliate products using the Internet.

So I clicked off of the video, I mean, thank god I didn’t have to:

  • Go to the bathroom, because the video kept playing.
  • Do anything else (which most people do while engaging content) because the video would have kept playing.
  • Miss anything said of importance IN the video, because there is NO WAY to go to certain points of the video, I would have to watch the WHOLE FRIGGIN THING again.
  • And on, and on…

But that’s not all, there is another important distinction the marketer in question is not making here:

What if I didn’t want to watch the video in the first place?

Where are the other options for content?  (i.e. downloadable audio, i-Tunes, PDF, etc…etc…)

None.

An open message to marketers who are using this…quit being lazy and at least do some testing!

And before I get the email…yes, I can tell you’re not testing other methods of engagement with most of these types of offers.

By the way, I’m not the only one who is part of this market and would click off of any of these videos (even if they were interesting).

And, if you think about it…isn’t it kind of arrogant to think that your content is so good that I want to just sit through your video without stopping for any reason?  (unless of course it’s a scheduled seminar, and not an interruption)

Folks, it’s about giving the consumer choices that make sense…not assuming or forcing them to consume the way YOU want them to.

‘Nuff said for today I think. 🙂


I just checked out the email account I use to get autoresponder account messages from other marketers.  I use this to “spy” on how people are using email to market their promotions.

NOTE:  At least 50% of what I see these days is absolute garbage, but that’s for another series of posts.

One email in particular inspired this post.

I read the email, clicked over to to the offer, and wasn’t interested.  So I went back to the email to read it, and it was actually really poorly written.

So I went to unsubscribe, and that’s where I noticed something that once I thought about it, I see a number of “marketers” doing…

They put the unsubscribe link…

Way down here in the email.

I can guess why they are doing it (out of site, out of mind to try and keep unsubscribes down)…but why do it at all?

Are you really that self-conscious about your content that you need to try and hide (read: deceive) the link from your reader, so they can keep getting crap emails from you?

Really?  Do you need to do that?

Wow.

Instead, learn how to write effective promo emails (or even better, content emails or “friend-style” emails a la Frank Kern)…then you won’t have to resort to deceit and trickery to keep your unsubscribes down.

Also, here’s another thought…do you actually think people are stupid enough to continue paying attention to your emails (for the most part) when you do stuff like this?  To me, that would create a pretty useless email list…reducing the chances of landing any lucrative JV deals or other opportunities.

So, if you do this in your email marketing, don’t get me wrong, correct the behavior ok?  Or don’t…and eventually you’ll join the giant filter coming.

The choice is yours, but I know what I would do.

Until the next time we look in the mirror together,

–Joseph Ratliff

It has begun…

…and if any of the things I mention in this post apply to you, take heed of the warning, or be prepared to close the doors.

This is probably going to rank in the most important posts I write all year…

Let’s get started, shall we?

Over the next decade, we are going to witness a “great filtering” of sorts in the online marketing arena (and business in general for that matter).

What do I mean?

The shady business people, the snake oil salespeople, the ones that just don’t care about their customers (or even worse, ignore them completely)…and any so-called business person that can be lumped into these categories…will start to suffer a slow and painful business death.

And I mean, all of them…not a percentage…not some, all of them (finally).

How can I make such a widespread claim?

One word…access.

The Internet has changed the game (not will change, has changed).  It has allowed a level of access on many different platforms…that businesses can’t “hide” any more…

  • They can’t scam their customers and get away with it…
  • They can’t hide behind a monitor and be “anonymous” anymore…
  • They can’t make bold-faced lies to the people that do business with them (or are thinking of doing business with them) anymore…

Because it can all be revealed by using the Internet.

Yeah, there will still be scams, unscrupulous business people, and such…but when they set up shop…their lifetime is extremely limited, and will be even more so as the “great filtering” takes place over the next 10 years or so.

So what exactly is the great filtering?

It’s the process where those businesses that fall in the above-mentioned categories will begin to be “filtered out” by the public.

It’s already begun to happen, for example…

What happens to a book on Amazon when a bunch of people leave negative feedback (legitimate negative feedback)? It gets filtered out…falling off the charts.  Those that leave negative feedback that is just not legitimate get filtered out as well.

Spammers aren’t even being paid attention to anymore (other than the customary “how do we get rid of them?” feedback.

If someone uses an anonymous “user name” on a forum, blog, or other social communication media, they usually get “filtered out”.  In the rare case where they are listened to…they always have that barrier they must overcome before what they say matters (eventually, they won’t be listened to at all).

People want to interact with real people, not those who hide behind anonymous or “hidden” information etc…  While it’s certainly possible (for now) to continue to do this… eventually you’ll automatically become “noise” if you’re currently doing this.

There are a TON of other examples I can point to, and I will do so over the course of the next two years or so…(perhaps pointing out some specific examples as they appear to me).   For now, just think of ways for you to avoid “The Great Filtering Of Online Marketing.

If you already are, congratulations, it will get easier to do business as time goes on from this standpoint.