Ready For A Nice Dose Of Hard Truth?

An Obituary You Should Read By Larry Winget From a London newspaper: Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated…

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Dang! Marketers Are Getting Lazy…

Marketers seem to be getting lazy these days. Every blueprint they’re putting out, all the marketing material, almost everything…is on video. That’s the only format it’s offered in. What’s funny?  The wise marketers that I’m following…are still putting out PDF’s or even offering physically shipped items to your doorstep. Marketers are getting lazy. Video is so easy to produce, that…

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Sales Letters (Even Long Ones) Aren’t Dead

There have been some courses released recently (and marketing efforts that follow)…which claim that long-form sales letters are dead.  (the link is to the post that inspired this post, not a course) Bull. Some marketers have even claimed they aren’t using them any more.  Their loss. I’m still writing them. This is NOT to say that video doesn’t have a…

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