An Example Of Something Email Marketers SHOULDN’T Do…

I just received an email in my Gmail marketing inbox, from a marketer who I purchased something from via Paypal. This is absolutely priceless… This marketer used the subject line from the email Paypal sent him to let him know a payment was received…and sent his email to me with that subject line…to make it […]

The Book Factory

I remember a time when I could go down to the local library, visit the business or marketing sections…and almost any book I pulled off the shelf would be an engaging read. Recently, as in the last 3 years or so…it seems that published authors are “pushing” books out. Enter, the book factory. I’ve read […]