Joseph Ratliff Writer, Researcher, Thinker

Category Archives: Marketing Rants

Some Email Marketers Are Getting Really Lazy

This goes in the list of things I wish email marketers would quit doing…

So, I subscribe to receive some information from a marketer…then I get that information, find out I’m not interested in the rest…

…or that I’ve receive nothing of value from the email marketer…

…or the email marketer is one of “those” email marketers…

So I click the “Unsubscribe” button.

But the “no-no” comes when I keep receiving email from that marketer…so I click the Unsubscribe button again…

…and a few days later, I STILL receive email from that marketer.

So, I have to investigate.

Two scenarios exist that cross the line of ethics here, they may not be “illegal”, but come on people…who are you sending these messages to, robots or people?  Do you really think people enjoy getting messages they don’t want?

Scenario one:

When I subscribed, the marketer immediately added me to multiple lists within their business.  I know this, because I’ve only ever subscribed to one list owned by this marketer.  However, I receive 5 emails with the same message from the same marketer each time they send a message.

Pretty stupid I think.  Sure, it might get you some results if you do this, but at what cost?  Don’t you have higher integrity than that for your business?  Do you really think people enjoy getting “pegged” with emails from you?

Scenario two:

Similar to the first, this email marketer immediately adds me to multiple lists, but across multiple email service providers (i.e. Email Aces, Aweber, and GetResponse together)…so I get multiple messages…but when I click unsubscribe from one ESP, these marketers send email from the others.

Come on people…do you really think people will continue to respond to the endless stream of emails after they’ve decided to unsubscribe?

Doesn’t “No” mean “No” to you?

Within the “make money online” niche, there are a few well-known marketers doing this currently, and I’m toiling with the decision to call them out by name, with screenshots and such.  It’s actually pretty annoying when I don’t want to see email from a marketer, but they continue the barrage of garbage in my inbox.

When does stuff like this stop?

Just wait until the great filtering gets stronger…then these marketers will be scrambling to find a new way to get their incomes back.

Google Trick? Or Treat?

No, I’m not writing this on Halloween (that’s family time), just thought I would put one in the scheduler for Halloween.

Google seems to be pissing people off, from banning accounts, to creating controversy in the online marketing space and making rules up on the fly…if you don’t keep up on the latest with Big G, it seems at least a part of your business could be terminated at any time.

Or does it have to be that way at all?

Well, the short answer is, it never had to be in the first place.

When you try to trick Google, or find shortcuts to game Google, big G will reward you at some point with the appropriate treat (i.e. banning your accounts, lowering your falsely obtained search rankings, de-indexing your site altogether etc…).

But if you simply do the work (that’s right, I said work)…and create genuine, original content for your site that visitors enjoy (not re-hashed and terribly written content), then update that content frequently (i.e. blogging), you will win every time.

Getting links you say?

The content has to be worth sharing of course, so people link to your site (a la http://icanhascheezeburger.com).  That’s how you get links the natural way, the way that will NEVER be questioned by big G.

So, do things the right way, and you will get a treat…try to game the system or take shortcuts…and you’ll end up getting tricked at some point, every time.

Or, you could build a business that doesn’t rely on Google at all, but that’s another story (perhaps a New Year’s Day present).

Get to it people.

I’m Skeptical, Is This A Scam?

Most people buy a course, invest in a book, watch an infomercial and buy the course it offers…get it home…and ask a question:

“Is this going to work for me?”

Or…

“Is this thing a scam?”

Even worse, they will investigate something (way too much), and ask one of the questions above BEFORE investing in it.

Let’s have an honest heart to heart here folks…

You’re asking the wrong question.

The correct question to ask yourself is…

How can I make this work, no matter what?

And if you can’t answer that question, don’t buy the course, book, whatever in the first place. You’ll just end up being disappointed.

I can feel the energy now… “But Joe, what about scams?”

What about them?

Sure, they’re out there…but most opportunities, courses, books, training materials etc… are NOT scams at all. The reason you feel they “lack information”, or “are too basic”, or “won’t work for me” etc… is actually because of you.

Usually, when most people buy (insert course title, book title, whatever, here)…a typical series of events unfolds:

— You get excited about course.

— You buy course.

— Course arrives at your house (on your computer, whatever).

— You start to read course, maybe even taking notes.

— When the actual “work” starts being described, you start to question, “how is this course going to work for me” or “is this really right for me” etc…

— You stick the course up on a shelf (let it sit on a hard drive), and you’ll “get back to it”, but you never do because you let life get in the way.

But what really happened here?

Come on, let’s be honest with ourselves here, you hoped you found that magic bullet didn’t you? You bought that course, so that for whatever length of time, you could feel like that “guru”, or that motivator for just a certain length of time…right?

Plus, when you review feedback on some of these “infomercial courses”…you see comments like…

“This course lacked information, it was only designed to sell this expensive coaching program…etc…”

“I also bought the coaching program…and IT wasn’t enough…these guys just want to take your money…”

“This course was too basic, it didn’t cover enough detail to _______”

Most of this type of feedback is bull.

What did these people need? For someone to hold their hand, and walk them step by step to the promised land that successful people have spent years developing, and busted their own hump to get to?

How are you going to take even the most basic of information and develop it into the success you want?

Look around any discussion forum or on blogs, and you’ll see all sorts of “How did this program/course/book work for you guys?” types of questions.

Wrong question to ask folks…the right one is how are you going to make the information in this program/course/book work for you no matter what?

Even when the advertisement over-sold the information delivered…even when the information was “too basic”…even when you realize this $500 product sold for $39.95 on late night TV was used to market a coaching program…I would dare to say, even when the vendor didn’t fulfill all the promises made…

What are you going to do to make it all work?

I’m tired of seeing all the complaints…feedback…etc… on forums where people are whining about “how this didn’t work for them” or “how this didn’t deliver as promised”…

I have a solution specifically for the whiners, moaners, groaners, and complainers…

Imagine EVERY course was a scam, every book didn’t have enough information (or was too basic), every download didn’t work, and every vendor didn’t deliver as promised…then what would you do?

Then, if you were one of these people, you couldn’t whine on some forum about it anymore…you couldn’t complain on a blog about the product, offering an “honest” review…if you truly wanted to do something to better your life, you would actually have to use the resources you could get or acquire yourself, and make success happen, wouldn’t you?

(Notice the common theme here, you)

Sure, we all have been “scammed”…vendors haven’t delivered as promised…and sure…some of the programs we may have participated in at some point or another have been a little questionable (MLM anyone?)…

But the faster you can move on with your ideas, the faster you can get back to what’s really important…how to make your life better by making other people’s lives better.

“How can I make this work, no matter what?”

and…

“How can I make my life better by making other people’s lives better first?”

Those are the questions you really meant to ask, right?

And furthermore, you’re not going to let some stupid lack of information, failed promise, or a course designed to market a coaching program get in the way of that, are you?

Or were you just willing to “settle” to begin with?

Think about this today.