Free Test Drive Of Aweber Autoresponder

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“The Money Is In The List

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

Confirmed Opt-In Myths Exposed

By Sean Cohen Reprinted with permission from Aweber:

Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:

Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.

With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.

In the event of “spam” accusation:

The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.

Source:Spamhaus Website

Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we’d like to help clear those up.

Myth 1: My List Size Will Decrease Because Of Confirmed Opt-In.
Some addresses entered into your form will not confirm — that much is true. The percentage of addresses that don’t confirm depends on many factors, including the quality of your traffic and how effective your thank-you page, confirmation message and incentive for confirming are.

Percentages aside, there are compelling reasons that having fewer addresses on your list is a good thing.

Sometimes Less is Better
I know. You may be asking, “How can a decreased list size be a good thing?” Well, let’s consider:

5-20% of all web form submissions are undeliverable right off the bat.
This means that of your total list size you can cut that by 5-20% because these email addresses are simply dead. Remember these are not temporary undeliverable but permanent dead addresses.

Now, add on the bogus and malicious sign ups that undoubtedly will happen. For example, someone comes to your website and decides to put in Well, was once a real email address and because you were not using confirmed opt-in you are now classified as an unintentional spammer.

A recent study by MarketingSherpa and KnowledgeStorm found that only 68% of users always enter a valid email address.
So, nearly a third of respondents knowingly enter bogus email addresses.

- Source

ISPs do not differentiate between unintentional spammers or actual spammers. The potential for you to be blocked or even worse, blacklisted, remains the same.

Less Can Be More Too

A study done by AWeber shows that using confirmed opt-in also reduces unsubscribes and complaints. This means that you keep more of your subscribers (the ones that actually want your email).

Myth 2: My Mailing List Is Different! I Don’t Need Confirmed Opt-In.

Let’s be clear, confirmed opt-in is for all businesses, plain and simple. Anyone collecting subscribers and in turn sending email needs to confirm that those people intended to sign up to your mailing list and want to receive your email.

In this age of email regulations and massive volumes of spam email, deliverability can be an issue. Why increase your chances of not getting delivered by putting yourself at risk.

Myth 3: No One Else Uses Confirmed Opt-In. Why Should I?
This is simply not accurate. Our own campaigns here at AWeber use confirmed opt-in for all email marketing activities. When someone signs up for a Test Drive of AWeber, they must confirm.

After setting up an account, if they want to receive our customer training email course, they must confirm. The same goes for our affiliates and their email training. Even when someone subscribes to our blog, they must confirm.

Ok, but AWeber must practice what they preach, who else?

If you want to sign up for the mailing lists of these organizations you will need to first confirm:

CNN Microsoft
Oprah, CNet
The list goes on and on…

Myth 4: Subscribers In My Market Don’t Know How To Confirm.
The simple solution is to tell them. The first page after someone fills in an opt-in form, commonly called a “thank you page” should tell the visitor exactly what to do next. Often this is done most effectively with a picture showing visitors what the confirmation email will look like.

An excellent example is our test drive sign up video on the thank you page showing visitors what to do.

One variation of this myth is:
“Subscribers in my market don’t know how to click an email link.”

Honestly, if they can’t click a link then you probably should be marketing your business offline. If someone can find your website online I guarantee they can click a link.

Myth 5: My Sales Will Decrease Because Of Confirmed Opt-In.
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.

It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not.

This means that the people who did confirm were the ones that truly wanted the information that they had to offer and the ones that didn’t were not left to bloat the mailing list.

Discover more from the Internet’s #1 Autoresponder service…Aweber, click here.

The Simplistic Way To 20k A Month Revenue Online…

This one is going to be short, so don’t blink:

The simplistic way to generate 20k a month revenue online is finding and maintaining 500 people, who will pay $40 a month in a recurring membership created by you.

So create a membership site, deliver $500 a month in value to those members, and charge $40 a month in fees per member.  Yes, some people will leave each month, so go get enough people to maintain the 500 member level.

No excuses why you can’t (i.e. can’t get traffic, can’t retain members, can’t, can’t, can’t, etc…) … just do it.

One Disease That Is Destroying The Response In Your Direct Response Copy…

There’s no doubt that direct response copy, or the words that move people towards a specific action on your web page plays a large role in the success of your website.

If you don’t believe that, well, sorry…don’t call me when the money runs out.


When examining the many websites my clients use to market online, and other websites that I surf regularly…I find a common theme lying in the “weeds” of failure those websites share (i.e. when a client tells me “my website isn’t producing” etc…).

It’s almost like a disease, hence the title to this post.

What is this disease?  (translation:  “Joe, get to the damn point!” 🙂  )

I call it “Lazy-research-osis”, or LRO for short.

Symptoms include:

  • Web pages that have no call to action where they should.
  • Web pages that have the wrong call to action according to the message (copy or video) on that page, like selling way too soon for example.
  • Copy that doesn’t give an immediate feeling of “Wow, this message is directed at me!” to the people reading your message.
  • Copy that “feels” like it’s written generically…loaded with “corporate” language.  You need to write directly to the people in your audience.
  • Copy that “feels” like you didn’t even research your market at all (I mean real market research, not just combing through some Ezine Articles and calling it good).  This is a BIG problem on a good majority of websites.
  • And on, and on, and on…

So, if your website suffers from this disease in any shape or form…the “antidote” for “Lazy-research-osis” is simple…

Don’t use shortcuts when you’re researching your market.

Contrary to some advice provided on the Internet, don’t just “throw a website up” and try to sell until you’ve completed this research.

Some of the elements of complete market research include (emphasis on some) :

  • Talk to people. I can hear the clicks off of this post now, and your “shuddering” when you read that…but yes, actually talk to the people in your market.  Ask them questions about what they want when it comes to the product you’re about to bring to market.  Find out what drives them emotionally (which is the FIRST reason people buy, not logic).
  • Read articles in a number of  magazines pertaining to your market. That doesn’t mean read one and you’re done…sometimes when I’m writing copy for a client, I will read 25 – 50 articles (the Borders bookstore here almost knows me by name).
  • Develop a general curiosity about life and things in general. Read about a lot of stuff, file away interesting stuff, talk to people you don’t know (if you’re an introvert, get over this fear, people are nice for the most part).
  • And yes, part of your research can be done online. Watch the “free” information available though.  I subscribe to a few paid research sites, where info is accurate and studied.  The Extreme Searcher’s Handbook is a good place to start if you don’t know what I mean by paid subscription research sites.
  • And on, and on…don’t stop until you feel you have 5 – 10 times the info you think you would need for your website.

If your website suffers from LRO, real market research is the cure.  Arm yourself with more info than you need, because if you don’t, this disease can infect your website in even the smallest “crack” in your content.

So get to it then…I want to see some websites that sing to me people 🙂

Until the next time we look in the mirror together,

Joseph Ratliff